What We can Learn From Lobsters

We can learn from the behaviour of a lobster. I’m serious – bear with me.

You may already know that the most common way of cooking a lobster is by placing it live into boiling water.

So, when you’re in a restaurant and you’ve chosen the lobster you’d like to eat, the chef will dunk the living lobster into a pan of boiling water in order to kill it and cook it. Sounds pretty grim so far doesn’t it!

Now, because the water’s very hot the lobster tries to escape from the boiling pan by clawing its way up the sides. So, the chef puts a lid on it to make sure it can’t get away. All makes sense.

However, and here’s the key thing, if you cook more than one lobster in the same pan, at the same time, then you don’t need to cover the pan. You see, the other lobsters will pull it back down as it tries to claw its way out.

So effectively the other lobsters sabotage their chances of freedom.

So, are you one of those lobsters who’s trying to get out of the pan, the boring networking group, the unsuccessful business, the friendship group, the job etc…?

Are other people pulling you back down, so you’re forced to suffer with them?

I see it time and time again, and I’ve experienced it myself – if you’re trying to better yourself, there’s always someone trying to bring you down.

Especially here in Britain where our culture is very different to, say, America, where success is welcomed and encouraged much more openly.

Now there’s nothing we can do about those people. They’re everywhere.

But there is something we can do to ensure we don’t get stuck in the pan!

Stop making excuses. Rise above the negative forces. Take responsibility for your life and your business and don’t let anyone else pull you back down.

To all my fellow lobsters…

By Alan Adams


As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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