Tag Archives: wolverhampton

How to Get Big Results in Business

The Compound Effect by Darren Hardy Gets you Big Results in Business Big Results in Business

If your are really looking for big results in business, this is the book for you, focused on the power of small change, Darren Hardy takes readers through how to achieve very real and tangible success in all and any areas of their lives. He looks at the principles that drive success and focuses on how to free yourself from bad habits and install a few key disciplines that are core to achieving what you want.

Its the Small Actions That Lead to Big Results in Business

Momentum features heavily throughout the book, or ‘mo’ as Darren calls it, and he uses the analogy of pumping water from a well – tough to start with and many people will stop before a single drop comes through, while many more will see the first few drops and give up thinking that they’ve put too much effort in for too little reward. Keep going through and you get floods of water with just a small amount of effort to maintain the flow (and maintain you must or start all over again). More than anything, Darren focuses on the power of small changes, done regularly, and all evidenced brilliantly by the penny analogy – choose $3million now, or £0.1 today, which doubles every day for 30 days. The moral? Pick the latter and you end up with over $10 million dollars but the magic only starts to happen in 29th and 30th day.

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How to be More Productive in Business

Become More Productive In Business More productive in business

A lot of people just aren’t aware of how they spend their time, to be more productive in business, you have to work at it, there a study that shows office workers are interruption every 11 minutes by technology (think emails text social media) or people (just popping in to ask a question)

To be productive you have to manage these distraction, if you have staff get them use to working problems out without your input, when they ask a question, ask “how do you think I’d deal with that” then shut up and if there struggling let them, its the only way they’ll learn

Saying Yes will not Help You be More Productive in Business

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How to Develop Your Own Sales Script

How to Build a Sales Script

You might have seen this equation but it makes it really easy to develop your own sales script: D x V + FS >R = Sales Scripts SellSale. The D is the dissatisfaction or pain the customer has, V is the vision of what they want,  FS is the first steps to get them to buy and R is resistance.

It’s actually started of as a change formula from the 60’s used when management wanted to change companies in some way but was adapted for sales in the 80’s

The idea is that you talk to the customer about their dissatisfaction, make that D as big as possible, really dig around to find out what it is that’s paining them, get as much detail as possible, and ask them how it feels to be in that situation.

Having a Sales Script will Increase Your Conversion

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Best Time to Post on Social Media with Twitter, Linkedin, Facebook and Pinterest

Best Time to Post on Social MediaBest Time to Post on Social Media

Some people spend a lot of time trying to decide the Best Time to Post on Social Media, this really depends on who you are wanting to talk to, Neil Patel of quicksprout posted and infographic on the best times to post, this is mainly US data but should apply to UK as well and should give you a better feel of when to post depending on the platform you’re using.

Facebook

  • Greatest engagement occurs towards the end of the week on a Thursday and Friday.
  • Engagement is 3.5% lower than average for posts at the start of the week, Monday to Wednesday.
  • 1pm gets most shares, 3pm most clicks
  • Broader suggestions say 7pm till 9pm seems pretty good time
  • Use Fanpage Karma to find the optimal time to post to your audience

This Will Help You Decide Best Time to Post on Social Media

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Questions to Ask a PR Agency Before you Engage Them

Questions to Ask A PR Agency to Make Sure you get the Right One for YouQuestions to ask a PR

Hiring a PR agency can be a particularly difficult task. But knowing what questions to ask a PR agency is critical. Not only are you taking on a firm that quickly have to become a natural extension of your own team, but they must be true champions of your brand and everything it represents.

Whether you’ve worked with lots of PR agencies in the past, or you’re brand new to the whole sector, there are some questions that you should ask any PR agency before you engage them. And if they can answer all of the questions below to your satisfaction, then we say, snap them up!

1. What do you need to know about my business before you can get started?

2. Are you a Member of the PRCA or the CIPR?

3. What if it all goes wrong? Do you have the experience to manage negative news?

4. What experience and media contacts do you have in my sector?

5. How will you measure success with my account?

6. Do you work for anyone else in my sector?

7. How many people will be working on my account and when will they be available to me?

8. Who would be leading my account and how much PR experience have they got?

9. How long has the agency been going and what clients do you work for?

10. Do you have appropriate professional indemnity insurance?

Not Asking the Right Questions to Ask a PR Agency Can be Costly

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How to Choose Your Google Ads Expert

Questions Your Google Ads People Should be Able to Answer

Like anything, it can be tough telling the expert from the idiot, but knowing the right questions to ask can make sure Google adsthat you get the right person, Google ads makes 16 Billion dollars a quarter and it’s estimated that 12 Billion of this is just wasted, call it googles stupidity tax.

Obviously there’s a lot of other stuff besides these questions as these just covers the basics, but talking to someone who is brilliant at google ads, he keeps coming across google ad accounts that have been set up by so called experts and are just a shocking in how poor they are, one client had 2 different people work on his account, that £5000 was spent on in a single month… and only had 5 negative keywords set up (should have been 100 as a start), he believed £3000 of that spend was completely wasted.

  1. Which match types will be used on the account?

Brand match will be the wrong thing to have as Google decides what search terms to use and that can be very broad – as an example, Google thinks that property finances are similar to pay day loans. You should look for bid phrase or exact phrase match such as if you sold window shutters ‘window shutters’ or “Timber shutters”

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Does A Happier Workforce Mean More Money on the Bottom Line?

The Happiness Advantage for Businesses Means More Money in the Bank

The Happiness Advantage: Shaun AchorHappy People Make More Money

Overview

We’ve been brought up to believe that if we’re successful then we’ll be happy – and that success could be losing weight, securing a promotion, buying a house… In fact, as Shaun Achor proves, it’s actually happiness which fuels success (think the sun moving around the Earth and not the other way around). When we’re positive, we’re more creative, more motivated and more resilient. We have more energy and we get on better in all areas of our life. This book is the result of Shaun’s studies over 10 years at Harvard University, plus lots of his own research with the likes of KPMG and UPS. The Happiness Advantage can be yours he tells us, and can help you gain a competitive advantage…

a recent Guardian article reported that “people who are happier at work are more productive – they are more engaged, more creative, and have better concentration. The difference in productivity between happy and unhappy people at work can range between 10-50%. That’s 10% for non-complex repetitive tasks, or up to 40-50% in service and creative industries.” And that’s an awful lot in terms of business revenue.

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Want More New Customers? Examine Your Sales Process

Get More New Customers by Increasing Your Conversion Rate

SAles Process to get New Customers

I’ve written before about how people who say they want more new customers focus on the wrong thing – what they actually need is more leads, and to convert those leads into customers.

So how do you increase your conversion rates? Well, you have to start by knowing your numbers. How many new leads are you actually getting? And how many of these are being converted? It’s also critical that you have a sales process, so that you know exactly what your customer journey is

You must also script each part of the process so that you don’t miss out anything. This will also stop you getting tongue-tied and increase your conversion rate because you’ll be able to tweak each script and see the result.

Spoiler alter here… If you ever go and see Brad Sugars at one of the free workshops he runs, he normally tells this story. He’d taken on a client who sold tyres. When he asked what his conversion rate was on the calls his sales team were getting the guy guessed at about 70%. Brad asked him to monitor it for two weeks, just to see what it actually was.

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If You’re Needed are Your Customers Thinking of You?

customers thinking

If Disaster Strikes Are Your Customers Thinking of You?

Getting your customers thinking of you and not your competition when they need your services is essential,  here is a great example of how you can do it.

So I’m driving from Telford to Bridgnorth just after Christmas. It’s a crisp sunny afternoon, nice clear roads, when all of a sudden a pheasant runs out in front of the car. I didn’t even have chance to brake. There’s a horrible thud and I look in the rear view mirror to see a plume of feathers in the air.

Not much I could do, so I continued on to my mum’s where I was having dinner. I got a few funny looks as I drove through Bridgnorth and it soon became apparent why…when I reached my destination, there was the pheasant imbedded in the grill of my car. *Darn* one new grill needed.

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Asking “How Do I Get More Customers?” Is The Wrong Question

Want More Customers

Looking for More Customers

How Do I Get More Customers? Wrong Question

How do I get more customers, is a common question I get asked by business owners, but it’s actually the wrong question. The first, most important question you should actually be asking is: ‘how do I get more leads coming into my business?’ The second question you should be asking is: ‘how do I increase my conversion ratio so that more of these leads become customers?’

So, how do we get more leads? Well that really depends on your market, but you should start by thinking about who your ideal clients are, and then create avatars for these people. Where do they live? How old are they? What sex are they? So they have children and, if so, what ages are they? What do they read? What do they care about? It’s about gathering together as much information as you can, so you can get a real feel for this person.

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