Get More Engagement From Customers
When we think about labels we tend to think about brand labels. However , More Engagement From Customers can be achieved by labelling them – although it sounds odd – can have hugely positive results. Not only can it get them to engage with you more , but chances are they’ll also spend more money with you. So, if you’re not labelling your customers you really are missing a trick.
In fact, research has shown that people who are labelled not only like it, but are more inclined to engage with the group they are labelled with.
To demonstrate this, a study was carried out (Motivating voter turnout by invoking the self, Stanford University) to see if labelling people as politically active voters would influence their turnout at the polls . People were questioned about their political habits with half of this group subsequently told that the researchers had deemed them more politically active based on their answers (which wasn’t true as the y’d been selected at random) . The other half of the group wasn’t told anything.