7th August 2017 – 11:10 am
I’ve been talking about the importance of nailing your culture and another brilliant example of how you can steer the
culture of a business and benefit from the hugely positive impact on the people in it is Seattle’s Pike Place Fish Market, which is now world-famous.
Read the short book Fish by Stephen C. Lundin, Harry Paul and John Christensen to learn more about how they achieved the culture they did, but it’s a wildly successful, fun, and bustling place, with a joyful atmosphere and fantastic customer service.
The team literally throw fish from one side of the market to the other, and they get crowds of people coming down to see the action and even get involved. However, it wasn’t always that way, it used to be just a job to the employees and not a great one as it was often cold and smelly.
Read More »
By Alan Adams
|
Posted in Strategy
|
Also tagged Alan Adams, business advice, business growth, business support, free business seminar, Growth Business, ideas, Improvement Performance, Midlands, Shropshire, wolverhampton
|
11th July 2017 – 10:14 am
I recently dropped off a present to the guys at Mooch Creative, after a previous visit gave me déjà vu. The first time I
visited, I was kindly offered a cup of tea – which I gratefully accepted – and I saw one of the team then take themselves off to the kitchen area where they waited for the kettle to boil.
It reminded me of a manufacturing client I had years ago, and showed to be another example of how it’s the little things that can really hurt you (not physically).
If you are facing somebody and they threw an axe at you, you’d instinctively move out of the way sharpish so that the axe didn’t hit you. While thankfully there aren’t too many axes in business, there are lots and lots of opportunities to get paper cuts and this is what can damage your business. Read More »
By Alan Adams
|
Posted in Business, Strategy
|
Also tagged Alan Adams, business advice, business support, Growth Business, ideas, Improvement Performance, Inspirational, lessons, Midlands, Profit Improvement, Shrewsbury, Shropshire, Strategy, Telford
|
21st March 2017 – 4:08 pm
We’ve already mentioned about the importance of building your list, so you’re probably thinking ‘great, what now?’ 
For most clinics these will be high income people who are incredibly difficult to get in front of. It’s not a problem though; it’s all about how you contact them. You just have to turn up in a completely different way that makes you stand out and get a response, even if that response is telling you to clear off! In my experience, though, the worst case scenario is that you’ll get a polite no from the very person you’re targeting. There are a few strategies but some variety on lumpy mail always goes down well, or even a shock and awe package, let me explain…
I’ve been interviewing some of the country’s top business people for an NLP modelling project on the mind-set of the super successful. The idea is to find out what’s happening on an unconscious level that makes these people really excel at business and to find out what the common traits among them are, as well as what they have in common that will be an important marker. Once we’ve learned all of this, essentially we have the business holy grail – a blueprint for success. The problem is these people don’t know me, they get a barrage of requests for different things, are really time pressured and they have the ultimate gatekeepers whose sole job is not to let anyone near them. So how did I do it?
Read More »
By Alan Adams
|
Posted in Marketing
|
Also tagged advice, Alan Adams, business growth, Growth Business, ideas, Improvement Performance, Inspirational, lessons, Profit Improvement, Profits, Shrewsbury
|
12th December 2016 – 3:14 pm
Get More Engagement From Customers
When we think about labels we tend to think about brand labels. However , More Engagement From Customers can be achieved by labelling them – although it 
sounds odd – can have hugely positive results. Not only can it get them to engage with you more , but chances are they’ll also spend more money with you. So, if you’re not labelling your customers you really are missing a trick.
In fact, research has shown that people who are labelled not only like it, but are more inclined to engage with the group they are labelled with.
To demonstrate this, a study was carried out (Motivating voter turnout by invoking the self, Stanford University) to see if labelling people as politically active voters would influence their turnout at the polls . People were questioned about their political habits with half of this group subsequently told that the researchers had deemed them more politically active based on their answers (which wasn’t true as the y’d been selected at random) . The other half of the group wasn’t told anything.
Read More »
By Alan Adams
|
Posted in Business, Marketing
|
Also tagged advice, Alan Adams, business advice, business support, free business seminar, Growth Business, Improvement Performance, Inspirational, Profit Improvement, Profits, Shropshire, Stafford, wolverhampton
|
8th August 2016 – 2:26 pm
How You Get Customers
There’s a brilliant TED, that really covers how you get customers, by Simon Sinek called “Why Great Leaders 
Inspire Action”. If you’ve never seen TED it’s a great resource of snappy 18 minute or so talks about pretty much any inspiring and educational topics you can think of. Their tag line is “ideas worth spreading” and it’s definitely worth a look, no matter what your interests are. Anyway, we’re going to cover in a later chapter the importance of your clinic’s vision, mission, and culture, but understanding these things along with why you’re in business can have a huge impact on your marketing.
Knowing Your Why is How You Get Customers
In Simon’s talk he talks about the Golden Circle in which you have three concentric circles, the centre, the middle and the outside. On the outside you have ‘what you do’, in the middle ‘how you do it’, and finally ‘why you do it’ in the inner circle which is your core purpose or belief as a business. Simon explained that all really inspired companies work from the inside out, rather than the traditional model where they work from the outside in, and he gave Apple as a great example.
Read More »
By Alan Adams
|
Posted in Marketing, Uncategorised
|
Also tagged advice, Alan Adams, business advice, business growth, free business seminar, Improvement Performance, Midlands, Profit Improvement, Shrewsbury, Telford, wolverhampton
|
23rd March 2016 – 8:56 am
Multitasking is a Lie
I read an article recently that proves that multitasking is a lie, it said office workers, because of an array of social media available, including Twitter, 
Facebook, Pinterest, Google Plus, and YouTube – to name just a few – plus texts, phone calls, and people popping in or asking questions, the average person is interrupted once every 11 minutes. This is shocking enough, but when you consider that getting focused on what you’re doing can take around 25 minutes before you’re in the zone, many office workers can spend their days without ever really being able to focus on anything that their doing
Can you imagine how that can impact on any creative agency output, and now that the idea of being able to multi task and switch between jobs to do more things has been debunked, with recent studies showing that your IQ drops by ten points each time you try, compared to smoking marijuana which only sees it drop by five points, that’s right, you’re better off smoking a joint at work than trying to multi task.
Do You Believe Multitasking is a Lie Now?
Read More »
By Alan Adams
|
Posted in Business, Life, Strategy
|
Also tagged advice, Alan Adams, business advice, business support, free business seminar, Growth Business, ideas, Improvement Performance, Inspirational, Profits, Shrewsbury, Shropshire, Strategy, Telford, wolverhampton
|
3rd February 2016 – 11:44 am
The Compound Effect by Darren Hardy Gets you 
Big Results in Business
If your are really looking for big results in business, this is the book for you, focused on the power of small change, Darren Hardy takes readers through how to achieve very real and tangible success in all and any areas of their lives. He looks at the principles that drive success and focuses on how to free yourself from bad habits and install a few key disciplines that are core to achieving what you want.
Its the Small Actions That Lead to Big Results in Business
Momentum features heavily throughout the book, or ‘mo’ as Darren calls it, and he uses the analogy of pumping water from a well – tough to start with and many people will stop before a single drop comes through, while many more will see the first few drops and give up thinking that they’ve put too much effort in for too little reward. Keep going through and you get floods of water with just a small amount of effort to maintain the flow (and maintain you must or start all over again). More than anything, Darren focuses on the power of small changes, done regularly, and all evidenced brilliantly by the penny analogy – choose $3million now, or £0.1 today, which doubles every day for 30 days. The moral? Pick the latter and you end up with over $10 million dollars but the magic only starts to happen in 29th and 30th day.
Read More »
By Alan Adams
|
Posted in Book Review, Business, Life
|
Also tagged advice, Alan Adams, business growth, business support, free business seminar, Inspirational, Midlands, Profit Improvement, Profits, Shrewsbury, Telford, wolverhampton
|
29th January 2016 – 3:16 pm
Become More Productive In Business 
A lot of people just aren’t aware of how they spend their time, to be more productive in business, you have to work at it, there a study that shows office workers are interruption every 11 minutes by technology (think emails text social media) or people (just popping in to ask a question)
To be productive you have to manage these distraction, if you have staff get them use to working problems out without your input, when they ask a question, ask “how do you think I’d deal with that” then shut up and if there struggling let them, its the only way they’ll learn
Saying Yes will not Help You be More Productive in Business
Read More »
By Alan Adams
|
Posted in Business
|
Also tagged advice, Alan Adams, business advice, business growth, business support, free business seminar, lessons, Midlands, Profit Improvement, Shropshire, social media, wolverhampton
|
1st December 2015 – 4:21 pm
How to Build a Sales Script
You might have seen this equation but it makes it really easy to develop your own sales script: D x V + FS >R = 
Sale. The D is the dissatisfaction or pain the customer has, V is the vision of what they want, FS is the first steps to get them to buy and R is resistance.
It’s actually started of as a change formula from the 60’s used when management wanted to change companies in some way but was adapted for sales in the 80’s
The idea is that you talk to the customer about their dissatisfaction, make that D as big as possible, really dig around to find out what it is that’s paining them, get as much detail as possible, and ask them how it feels to be in that situation.
Having a Sales Script will Increase Your Conversion
Read More »
By Alan Adams
|
Posted in Business, Sales
|
Also tagged Alan Adams, business advice, business support, free business seminar, ideas, Improvement Performance, Price Setting, Profit Improvement, Profits, sales, Shrewsbury, Shropshire, Stafford, wolverhampton
|
8th November 2015 – 11:13 pm
Best Time to Post on Social Media
Some people spend a lot of time trying to decide the Best Time to Post on Social Media, this really depends on who you are wanting to talk to, Neil Patel of quicksprout posted and infographic on the best times to post, this is mainly US data but should apply to UK as well and should give you a better feel of when to post depending on the platform you’re using.
Facebook
- Greatest engagement occurs towards the end of the week on a Thursday and Friday.
- Engagement is 3.5% lower than average for posts at the start of the week, Monday to Wednesday.
- 1pm gets most shares, 3pm most clicks
- Broader suggestions say 7pm till 9pm seems pretty good time
- Use Fanpage Karma to find the optimal time to post to your audience
This Will Help You Decide Best Time to Post on Social Media
Read More »
By Alan Adams
|
Posted in Business, Marketing
|
Also tagged Alan Adams, business advice, business growth, business support, Growth Business, Improvement Performance, Profit Improvement, Shropshire, social media, Strategy, Telford, wolverhampton
|
culture of a business and benefit from the hugely positive impact on the people in it is Seattle’s Pike Place Fish Market, which is now world-famous.
Find us on Google+