Tag Archives: Strategy

The ABC of Website Design

Website Design Have Only Two PurposesWebsite Design

There are only two jobs that a website design should have, either to sell stuff so it’s an e-commerce website, or to capture the details of people visiting the website, if its does neither of these tasks you’re missing a trick and need to change it as soon as possible.

For example, It’s highly unlikely that as a creative agency you’re selling stuff online, so you’re looking to somehow capture people’s details through offering them some sort of download (often referred to as a lead magnet or in-bound marketing). If someone’s on your website there is a really good chance that they’re potentially looking to engage with someone offering your services. In exchange for a name and email address, or even an email address only (let’s face it you can normally work out the name from the email address) you can offer them some advice and guidance, for example ‘Seven Questions You Must Ask’ or ‘The Three Most Common Mistakes That People Make When Engaging with a PR Agency’. The point of the download is to offer advice and guidance, not sell to the potential client by saying here at ABC we do X. It’s about telling them the questions they should ask an agency that will gently educate them about the advantages you offer your clients over the competition.

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Multitasking is a Lie

Multitasking is a Lie

I read an article recently that proves that multitasking is a lie, it said office workers, because of an array of social media available, including Twitter, Multitasking is a LieFacebook, Pinterest, Google Plus, and YouTube – to name just a few – plus texts, phone calls, and people popping in or asking questions, the average person is interrupted once every 11 minutes. This is shocking enough, but when you consider that getting focused on what you’re doing can take around 25 minutes before you’re in the zone, many office workers can spend their days without ever really being able to focus on anything that their doing

Can you imagine how that can impact on any creative agency output, and now that the idea of being able to multi task and switch between jobs to do more things has been debunked, with recent studies showing that your IQ drops by ten points each time you try, compared to smoking marijuana which only sees it drop by five points, that’s right, you’re better off smoking a joint at work than trying to multi task.

Do You Believe Multitasking is a Lie Now?

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Best Time to Post on Social Media with Twitter, Linkedin, Facebook and Pinterest

Best Time to Post on Social MediaBest Time to Post on Social Media

Some people spend a lot of time trying to decide the Best Time to Post on Social Media, this really depends on who you are wanting to talk to, Neil Patel of quicksprout posted and infographic on the best times to post, this is mainly US data but should apply to UK as well and should give you a better feel of when to post depending on the platform you’re using.

Facebook

  • Greatest engagement occurs towards the end of the week on a Thursday and Friday.
  • Engagement is 3.5% lower than average for posts at the start of the week, Monday to Wednesday.
  • 1pm gets most shares, 3pm most clicks
  • Broader suggestions say 7pm till 9pm seems pretty good time
  • Use Fanpage Karma to find the optimal time to post to your audience

This Will Help You Decide Best Time to Post on Social Media

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Questions to Ask a PR Agency Before you Engage Them

Questions to Ask A PR Agency to Make Sure you get the Right One for YouQuestions to ask a PR

Hiring a PR agency can be a particularly difficult task. But knowing what questions to ask a PR agency is critical. Not only are you taking on a firm that quickly have to become a natural extension of your own team, but they must be true champions of your brand and everything it represents.

Whether you’ve worked with lots of PR agencies in the past, or you’re brand new to the whole sector, there are some questions that you should ask any PR agency before you engage them. And if they can answer all of the questions below to your satisfaction, then we say, snap them up!

1. What do you need to know about my business before you can get started?

2. Are you a Member of the PRCA or the CIPR?

3. What if it all goes wrong? Do you have the experience to manage negative news?

4. What experience and media contacts do you have in my sector?

5. How will you measure success with my account?

6. Do you work for anyone else in my sector?

7. How many people will be working on my account and when will they be available to me?

8. Who would be leading my account and how much PR experience have they got?

9. How long has the agency been going and what clients do you work for?

10. Do you have appropriate professional indemnity insurance?

Not Asking the Right Questions to Ask a PR Agency Can be Costly

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How to Choose Your Google Ads Expert

Questions Your Google Ads People Should be Able to Answer

Like anything, it can be tough telling the expert from the idiot, but knowing the right questions to ask can make sure Google adsthat you get the right person, Google ads makes 16 Billion dollars a quarter and it’s estimated that 12 Billion of this is just wasted, call it googles stupidity tax.

Obviously there’s a lot of other stuff besides these questions as these just covers the basics, but talking to someone who is brilliant at google ads, he keeps coming across google ad accounts that have been set up by so called experts and are just a shocking in how poor they are, one client had 2 different people work on his account, that £5000 was spent on in a single month… and only had 5 negative keywords set up (should have been 100 as a start), he believed £3000 of that spend was completely wasted.

  1. Which match types will be used on the account?

Brand match will be the wrong thing to have as Google decides what search terms to use and that can be very broad – as an example, Google thinks that property finances are similar to pay day loans. You should look for bid phrase or exact phrase match such as if you sold window shutters ‘window shutters’ or “Timber shutters”

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Does A Happier Workforce Mean More Money on the Bottom Line?

The Happiness Advantage for Businesses Means More Money in the Bank

The Happiness Advantage: Shaun AchorHappy People Make More Money

Overview

We’ve been brought up to believe that if we’re successful then we’ll be happy – and that success could be losing weight, securing a promotion, buying a house… In fact, as Shaun Achor proves, it’s actually happiness which fuels success (think the sun moving around the Earth and not the other way around). When we’re positive, we’re more creative, more motivated and more resilient. We have more energy and we get on better in all areas of our life. This book is the result of Shaun’s studies over 10 years at Harvard University, plus lots of his own research with the likes of KPMG and UPS. The Happiness Advantage can be yours he tells us, and can help you gain a competitive advantage…

a recent Guardian article reported that “people who are happier at work are more productive – they are more engaged, more creative, and have better concentration. The difference in productivity between happy and unhappy people at work can range between 10-50%. That’s 10% for non-complex repetitive tasks, or up to 40-50% in service and creative industries.” And that’s an awful lot in terms of business revenue.

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Questions to Ask When you Choose a Business Coach

How to Choose a Business CoachChoose a Business Coach

As with most professions there are good and bad in every sector and whenever you are looking to engage with any company to provide services, if you’re looking to chose a business coach it’s well worth knowing what questions to ask so you can tell the expert from the idiot.

  1. What business have you built up?
  2. What support do you use?
  3. Do you use a formal programme to help your clients or do you come up with it as you go along?
  4. Are you a specialist in your field?
  5. What additional courses, classes and workshops have you found useful and what are you currently doing?
  6. Are you a member of a professional organisation?
  7. Do You have any awards
  8. How do you think you can help me?

 1. What business have you built up and sold, or built up so that it pays you every single month whether or no you work in it?

A business consultant should walk there talk, the definition of a business is a commercial profitable organisation that you can walk away from and it will pay you every single month, and you’ve either built one of these up and sold it or your building one now, the main thing is that they have an exit plan.

Choose a Business Coach and get it Right, and it Will Change Your Life

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If You’re Needed are Your Customers Thinking of You?

customers thinking

If Disaster Strikes Are Your Customers Thinking of You?

Getting your customers thinking of you and not your competition when they need your services is essential,  here is a great example of how you can do it.

So I’m driving from Telford to Bridgnorth just after Christmas. It’s a crisp sunny afternoon, nice clear roads, when all of a sudden a pheasant runs out in front of the car. I didn’t even have chance to brake. There’s a horrible thud and I look in the rear view mirror to see a plume of feathers in the air.

Not much I could do, so I continued on to my mum’s where I was having dinner. I got a few funny looks as I drove through Bridgnorth and it soon became apparent why…when I reached my destination, there was the pheasant imbedded in the grill of my car. *Darn* one new grill needed.

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Step Three of How to Write a Business Plan That’s Effective and Easy to Follow

The Final Part of How to Write a Business Plan

Write a business plan

Final Part of Writing the Business Plan

Write a business plan and this is where we look at the overall strategy you’ve just built up  and start to lay out what needs to be done in the business to achieve these targets.

So, look at each of the areas you’ve just worked through, such as marketing, staffing, and premises, and using your flip chart paper start making a list of things that need to be done on the left hand side of the page (so, for example you might need to get some sort of accreditation within your industry to charge more for your services, do this for every area).

Once you have all the things that you need to do, start to think about what challenges there are around those things you need to achieve and list those on the right hand side of the flip chart. You might, for example, need to spend £10,000 training someone up to achieve your accreditation and you may also then be at risk of them leaving the business. Again, do this for every area in your business.

Write a Business Plan and You’ll Get a Better Feel for Your Business

When this is done you’ll have a pretty good feel for what needs to be achieved and what some of the potential challenges could be on this journey so we shouldn’t get too many nasty suprises. Particularly as the next step should take care of pretty much everything on this list…

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Holiday Lessons for Life and Business Planning Part One

Planning Your Holiday, Life and Business Planning are Really Similar

Well the weather has been awesome recently, However there does seem to be a the usual mass exodus of people going abroad looking

The Importance of Business Planning

My Plan Got me on Holiday

for the bright shiny, glowing orb thing that seems always seems brighter in foreign locations.

However we can all learn from how we book our holidays, nobody, decides one day to pack their bags, rocks up to an airport, points at a plane and says “I’ll go on that one” you could end up at some completely disastrous destinations and depending upon what you packed, completely unprepared for the location, a bikini in the Artic won’t be of much use.

However a lot of people spend more time planning their holidays than they do with their life’s, or doing the business planning which is absolutely crazy way to live, but the process for a successful life, holiday or business is exactly the same.

You start by setting it as a written goal, Read More »