Tag Archives: Strategy

Love, Children, Monsters and What This Has To Do With Business

We’ve all been there. And we all know how it feels. That moment when something that you love deeply, that’s tied up completely in your hopes and dreams for the future, and something that you’ve invested so much of yourself in that you just can’t imagine ever walking away, breaks down.

For many entrepreneurs this relationship is with their business. It started as a beautiful if demanding baby. But it also took everything you had, and something that used to matter so much ends up causing so much stress, worry and heartache that we just feel we can’t continue anymore.

And so we start thinking about walking away. We forget the potential our business has to provide us with the lifestyle we deserve. The pay-back that our families deserve for the time and effort we’ve already given. And we focus instead on the Dr Frankenstein’s monster its become – running amok and seemingly destroying everything that we hold dear.

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How Best To Use Magazines or Flyers

How Best To Use Magazines Adverts or Flyers

Magazines Adverts or Flyers that your ideal clients read, can be Magazines Adverts or Flyersanother great way of developing leads, although it’s easy to get it wrong. I see far too many businesses just throwing their money away with the type of advertising they’re doing, and the places they’re doing it, and as with all marketing it’s essential that you measure the return on investment you’re actually getting.

Now, bear in mind that when you place an advert, its aesthetics are one of the least important factors to its success. Much more important is that it contains some sort of offer – this can be a money off or percentage discount, but if you think back to the other blogs, we’ve talked about giving a high perceived value but lower cost product or item away. So, something that perhaps retails at £80 but which may only cost you £30 would certainly grab the reader’s attention. In my opinion, 10% of offers are very, very weak, so do always try to go for the perceived value offering.

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How to Convert More Leads

Convert More Leads into Paying Customers

Getting new leads is important, however, you also need to convert more leads into paying customers and this is Convert More Leadssomething business owners fall foul of.

We all know that it’s the small stuff that makes the differences, research done by Dr. Robert Cialdini, Professor of Psychology at Arizona State University examined the donation process of the American Cancer Society, and how a small change delivered drastically different results.

This Convert More Leads

Below are two scripts used to wrap up a door-to-door donation request.

  1. “Would you be willing to help by giving a donation?”
  2. “Would you be willing to help by giving a donation? Every penny will help.”

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The ABC of Website Design

Website Design Have Only Two PurposesWebsite Design

There are only two jobs that a website design should have, either to sell stuff so it’s an e-commerce website, or to capture the details of people visiting the website, if its does neither of these tasks you’re missing a trick and need to change it as soon as possible.

For example, It’s highly unlikely that as a creative agency you’re selling stuff online, so you’re looking to somehow capture people’s details through offering them some sort of download (often referred to as a lead magnet or in-bound marketing). If someone’s on your website there is a really good chance that they’re potentially looking to engage with someone offering your services. In exchange for a name and email address, or even an email address only (let’s face it you can normally work out the name from the email address) you can offer them some advice and guidance, for example ‘Seven Questions You Must Ask’ or ‘The Three Most Common Mistakes That People Make When Engaging with a PR Agency’. The point of the download is to offer advice and guidance, not sell to the potential client by saying here at ABC we do X. It’s about telling them the questions they should ask an agency that will gently educate them about the advantages you offer your clients over the competition.

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Multitasking is a Lie

Multitasking is a Lie

I read an article recently that proves that multitasking is a lie, it said office workers, because of an array of social media available, including Twitter, Multitasking is a LieFacebook, Pinterest, Google Plus, and YouTube – to name just a few – plus texts, phone calls, and people popping in or asking questions, the average person is interrupted once every 11 minutes. This is shocking enough, but when you consider that getting focused on what you’re doing can take around 25 minutes before you’re in the zone, many office workers can spend their days without ever really being able to focus on anything that their doing

Can you imagine how that can impact on any creative agency output, and now that the idea of being able to multi task and switch between jobs to do more things has been debunked, with recent studies showing that your IQ drops by ten points each time you try, compared to smoking marijuana which only sees it drop by five points, that’s right, you’re better off smoking a joint at work than trying to multi task.

Do You Believe Multitasking is a Lie Now?

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Best Time to Post on Social Media with Twitter, Linkedin, Facebook and Pinterest

Best Time to Post on Social MediaBest Time to Post on Social Media

Some people spend a lot of time trying to decide the Best Time to Post on Social Media, this really depends on who you are wanting to talk to, Neil Patel of quicksprout posted and infographic on the best times to post, this is mainly US data but should apply to UK as well and should give you a better feel of when to post depending on the platform you’re using.

Facebook

  • Greatest engagement occurs towards the end of the week on a Thursday and Friday.
  • Engagement is 3.5% lower than average for posts at the start of the week, Monday to Wednesday.
  • 1pm gets most shares, 3pm most clicks
  • Broader suggestions say 7pm till 9pm seems pretty good time
  • Use Fanpage Karma to find the optimal time to post to your audience

This Will Help You Decide Best Time to Post on Social Media

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Questions to Ask a PR Agency Before you Engage Them

Questions to Ask A PR Agency to Make Sure you get the Right One for YouQuestions to ask a PR

Hiring a PR agency can be a particularly difficult task. But knowing what questions to ask a PR agency is critical. Not only are you taking on a firm that quickly have to become a natural extension of your own team, but they must be true champions of your brand and everything it represents.

Whether you’ve worked with lots of PR agencies in the past, or you’re brand new to the whole sector, there are some questions that you should ask any PR agency before you engage them. And if they can answer all of the questions below to your satisfaction, then we say, snap them up!

1. What do you need to know about my business before you can get started?

2. Are you a Member of the PRCA or the CIPR?

3. What if it all goes wrong? Do you have the experience to manage negative news?

4. What experience and media contacts do you have in my sector?

5. How will you measure success with my account?

6. Do you work for anyone else in my sector?

7. How many people will be working on my account and when will they be available to me?

8. Who would be leading my account and how much PR experience have they got?

9. How long has the agency been going and what clients do you work for?

10. Do you have appropriate professional indemnity insurance?

Not Asking the Right Questions to Ask a PR Agency Can be Costly

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How to Choose Your Google Ads Expert

Questions Your Google Ads People Should be Able to Answer

Like anything, it can be tough telling the expert from the idiot, but knowing the right questions to ask can make sure Google adsthat you get the right person, Google ads makes 16 Billion dollars a quarter and it’s estimated that 12 Billion of this is just wasted, call it googles stupidity tax.

Obviously there’s a lot of other stuff besides these questions as these just covers the basics, but talking to someone who is brilliant at google ads, he keeps coming across google ad accounts that have been set up by so called experts and are just a shocking in how poor they are, one client had 2 different people work on his account, that £5000 was spent on in a single month… and only had 5 negative keywords set up (should have been 100 as a start), he believed £3000 of that spend was completely wasted.

  1. Which match types will be used on the account?

Brand match will be the wrong thing to have as Google decides what search terms to use and that can be very broad – as an example, Google thinks that property finances are similar to pay day loans. You should look for bid phrase or exact phrase match such as if you sold window shutters ‘window shutters’ or “Timber shutters”

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Does A Happier Workforce Mean More Money on the Bottom Line?

The Happiness Advantage for Businesses Means More Money in the Bank

The Happiness Advantage: Shaun AchorHappy People Make More Money

Overview

We’ve been brought up to believe that if we’re successful then we’ll be happy – and that success could be losing weight, securing a promotion, buying a house… In fact, as Shaun Achor proves, it’s actually happiness which fuels success (think the sun moving around the Earth and not the other way around). When we’re positive, we’re more creative, more motivated and more resilient. We have more energy and we get on better in all areas of our life. This book is the result of Shaun’s studies over 10 years at Harvard University, plus lots of his own research with the likes of KPMG and UPS. The Happiness Advantage can be yours he tells us, and can help you gain a competitive advantage…

a recent Guardian article reported that “people who are happier at work are more productive – they are more engaged, more creative, and have better concentration. The difference in productivity between happy and unhappy people at work can range between 10-50%. That’s 10% for non-complex repetitive tasks, or up to 40-50% in service and creative industries.” And that’s an awful lot in terms of business revenue.

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Questions to Ask When you Choose a Business Coach

How to Choose a Business CoachChoose a Business Coach

As with most professions there are good and bad in every sector and whenever you are looking to engage with any company to provide services, if you’re looking to chose a business coach it’s well worth knowing what questions to ask so you can tell the expert from the idiot.

  1. What business have you built up?
  2. What support do you use?
  3. Do you use a formal programme to help your clients or do you come up with it as you go along?
  4. Are you a specialist in your field?
  5. What additional courses, classes and workshops have you found useful and what are you currently doing?
  6. Are you a member of a professional organisation?
  7. Do You have any awards
  8. How do you think you can help me?

 1. What business have you built up and sold, or built up so that it pays you every single month whether or no you work in it?

A business consultant should walk there talk, the definition of a business is a commercial profitable organisation that you can walk away from and it will pay you every single month, and you’ve either built one of these up and sold it or your building one now, the main thing is that they have an exit plan.

Choose a Business Coach and get it Right, and it Will Change Your Life

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