Tag Archives: sales

How To Work Out Who Your Ideal Client Is…

What did you do to work out exactly who your ideal client is and what their drivers are?

A great way of defining your client is here at www.Strategyzer.com using their Value Proposition Canvas, you can sign up and they explain exactly how to use this.

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That Voice In Your Head

They get in the way of everyone. 

That’s the voice in our head that fills our brains with roadblocks and obstacles that prevent us from getting to that all-important clarity and focus. 

Business, is 95% mental and the reality is that whatever the voice in your head is talking to you about today is having an impact on you and your business. 

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Here’s Where Most Businesses Go Wrong

Here’s something to get your brain cells churning. It’s a biggie.

The number 1 mistake that most people know but don’t do.

It’s not about money. People who’ve got money to spend make the exact same mistake. It’s a mental mistake that has to be fixed in the way that you think.

Most businesses try and get their clients as cheaply as they possibly can. That’s their mission. They are easily attracted to what looks like the cheapest thing to do. Like moths to a flame – they’re stupid.

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How to Develop Your Own Sales Script

How to Build a Sales Script

You might have seen this equation but it makes it really easy to develop your own sales script: D x V + FS >R = Sales Scripts SellSale. The D is the dissatisfaction or pain the customer has, V is the vision of what they want,  FS is the first steps to get them to buy and R is resistance.

It’s actually started of as a change formula from the 60’s used when management wanted to change companies in some way but was adapted for sales in the 80’s

The idea is that you talk to the customer about their dissatisfaction, make that D as big as possible, really dig around to find out what it is that’s paining them, get as much detail as possible, and ask them how it feels to be in that situation.

Having a Sales Script will Increase Your Conversion

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