Tag Archives: Inspirational

Your Business Shouldn’t Run You, Great Example Of How To Get Work Life Balance

What if your business didn’t control your life? Brazilian CEO Ricardo Semler practices a radical form of corporate democracy, rethinking everything within the business to promotes work-life balance — and leads to some deep insight on what work, and life, is really all about, this is well worth watching, what can you do differently?

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In Business Everything Matters, Even How You Make The Tea

I recently dropped off a present to the guys at Mooch Creative, after a previous visit gave me déjà vu. The first time IMooch Creative Dan & Mark visited, I was kindly offered a cup of tea – which I gratefully accepted – and I saw one of the team then take themselves off to the kitchen area where they waited for the kettle to boil.

It reminded me of a manufacturing client I had years ago, and showed to be another example of how it’s the little things that can really hurt you (not physically).

If you are facing somebody and they threw an axe at you, you’d instinctively move out of the way sharpish so that the axe didn’t hit you. While thankfully there aren’t too many axes in business, there are lots and lots of opportunities to get paper cuts and this is what can damage your business. Read More »

Fear Of Rejection Holding You Back?

Fear of rejection is a big one in every industry, simply because so many people just hate asking for the sale or the money, actually 80% of sales are lost because no one asked for the sale and this is why thinking about your sales process and having scripts to work with are so important

Jia Jiang has a rather entertaining and insightful opinion on rejection, after he went out of his way to be rejected for 100 days straight, well worth a watch.

CLICK HERE

By Alan Adams

How To Set Your Businesses Pricing

If you’re unsure about your pricing, take a look at your much bigger competitors or even those of a similar size. Now,Business Pricing you do have to compare apples with apples, but looking at their delivery, how far away are you from them? Do you really understand your marketplace? And are you constantly attending courses to evolve your knowledge and understanding of your industry best practice? To stay fresh? Do you understand the strategy behind what you’re trying to do? If so, you’ll absolutely wipe the floor with the majority of your competitors.

Also, if your client comes back and says your pricing is a bit on the high side (I’d always say that you should be in the top third price wise), ask them what they think their budget could stretch to. I’d never suggest reducing your price but you could offer to ‘part fund’ the first three months of the treatment to show the value that you bring (remember FS from your V x D + FS > R sales equation). This is also known as their puppy dog sales tactic, so, someone comes into a pet shop because they’ve been dragged in there by the kids and the kids are pestering for a puppy. The pet shop owners says take the puppy for the weekend, the kids

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How To Stand Out From The Competition

We’ve already mentioned about the importance of building your list, so you’re probably thinking ‘great, what now?’ Alan Adams & Richard ReedFor most clinics these will be high income people who are incredibly difficult to get in front of. It’s not a problem though; it’s all about how you contact them. You just have to turn up in a completely different way that makes you stand out and get a response, even if that response is telling you to clear off! In my experience, though, the worst case scenario is that you’ll get a polite no from the very person you’re targeting. There are a few strategies but some variety on lumpy mail always goes down well, or even a shock and awe package, let me explain…

I’ve been interviewing some of the country’s top business people for an NLP modelling project on the mind-set of the super successful. The idea is to find out what’s happening on an unconscious level that makes these people really excel at business and to find out what the common traits among them are, as well as what they have in common that will be an important marker. Once we’ve learned all of this, essentially we have the business holy grail – a blueprint for success. The problem is these people don’t know me, they get a barrage of requests for different things, are really time pressured and they have the ultimate gatekeepers whose sole job is not to let anyone near them. So how did I do it?

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Love, Children, Monsters and What This Has To Do With Business

We’ve all been there. And we all know how it feels. That moment when something that you love deeply, that’s tied up completely in your hopes and dreams for the future, and something that you’ve invested so much of yourself in that you just can’t imagine ever walking away, breaks down.

For many entrepreneurs this relationship is with their business. It started as a beautiful if demanding baby. But it also took everything you had, and something that used to matter so much ends up causing so much stress, worry and heartache that we just feel we can’t continue anymore.

And so we start thinking about walking away. We forget the potential our business has to provide us with the lifestyle we deserve. The pay-back that our families deserve for the time and effort we’ve already given. And we focus instead on the Dr Frankenstein’s monster its become – running amok and seemingly destroying everything that we hold dear.

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Labels Can Help You Get More Engagement From Customers

Get More Engagement From Customers

When we think about labels we tend to think about brand labels. However , More Engagement From Customers can be achieved by labelling them – although it More Engagement From Customerssounds odd – can have hugely positive results. Not only can it get them to engage with you more , but chances are they’ll also spend more money with you.  So, if you’re not labelling your customers you really are missing a trick.

In fact, research has shown that people who are labelled not only like it, but are more inclined to engage with the group they are labelled with.

To demonstrate this, a study was carried out (Motivating voter turnout by invoking the self, Stanford University) to see if labelling people as politically active voters would influence their turnout at the polls .  People were questioned about their political habits with half of this group subsequently told that the researchers had deemed them more politically active based on their answers (which wasn’t true as the y’d been selected at random) .  The other half of the group wasn’t told anything.

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The ABC of Website Design

Website Design Have Only Two PurposesWebsite Design

There are only two jobs that a website design should have, either to sell stuff so it’s an e-commerce website, or to capture the details of people visiting the website, if its does neither of these tasks you’re missing a trick and need to change it as soon as possible.

For example, It’s highly unlikely that as a creative agency you’re selling stuff online, so you’re looking to somehow capture people’s details through offering them some sort of download (often referred to as a lead magnet or in-bound marketing). If someone’s on your website there is a really good chance that they’re potentially looking to engage with someone offering your services. In exchange for a name and email address, or even an email address only (let’s face it you can normally work out the name from the email address) you can offer them some advice and guidance, for example ‘Seven Questions You Must Ask’ or ‘The Three Most Common Mistakes That People Make When Engaging with a PR Agency’. The point of the download is to offer advice and guidance, not sell to the potential client by saying here at ABC we do X. It’s about telling them the questions they should ask an agency that will gently educate them about the advantages you offer your clients over the competition.

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Multitasking is a Lie

Multitasking is a Lie

I read an article recently that proves that multitasking is a lie, it said office workers, because of an array of social media available, including Twitter, Multitasking is a LieFacebook, Pinterest, Google Plus, and YouTube – to name just a few – plus texts, phone calls, and people popping in or asking questions, the average person is interrupted once every 11 minutes. This is shocking enough, but when you consider that getting focused on what you’re doing can take around 25 minutes before you’re in the zone, many office workers can spend their days without ever really being able to focus on anything that their doing

Can you imagine how that can impact on any creative agency output, and now that the idea of being able to multi task and switch between jobs to do more things has been debunked, with recent studies showing that your IQ drops by ten points each time you try, compared to smoking marijuana which only sees it drop by five points, that’s right, you’re better off smoking a joint at work than trying to multi task.

Do You Believe Multitasking is a Lie Now?

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How to Get Big Results in Business

The Compound Effect by Darren Hardy Gets you Big Results in Business Big Results in Business

If your are really looking for big results in business, this is the book for you, focused on the power of small change, Darren Hardy takes readers through how to achieve very real and tangible success in all and any areas of their lives. He looks at the principles that drive success and focuses on how to free yourself from bad habits and install a few key disciplines that are core to achieving what you want.

Its the Small Actions That Lead to Big Results in Business

Momentum features heavily throughout the book, or ‘mo’ as Darren calls it, and he uses the analogy of pumping water from a well – tough to start with and many people will stop before a single drop comes through, while many more will see the first few drops and give up thinking that they’ve put too much effort in for too little reward. Keep going through and you get floods of water with just a small amount of effort to maintain the flow (and maintain you must or start all over again). More than anything, Darren focuses on the power of small changes, done regularly, and all evidenced brilliantly by the penny analogy – choose $3million now, or £0.1 today, which doubles every day for 30 days. The moral? Pick the latter and you end up with over $10 million dollars but the magic only starts to happen in 29th and 30th day.

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