Tag Archives: Inspirational

The Closest You’ll Get to a Silver Bullet in Business

Big changes in business happen through careful thinking.Silver bullet for business

Big change comes from knowing what you want to achieve and why and how you want it to happen; making conscious decisions and then driving through the implementation.

Big change doesn’t happen through procrastination or New Year’s resolutions.

Right across the country ‘normal’ people began this year with the intention of sticking to a resolution or two. Most would have been broken by February. That’s because too many resolutions are based on what people think they should be doing rather than what they actually want to be doing. Sure, they’re well-intentioned but the result is they’re not 100% committed; not thought through and they fall at the first hurdle.

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The Importance of Responding to Changing Markets

Let’s be honest. Sometimes as business owners we can get a bit comfortable with the current status quo and not responding to changing marketsreally pay attention to changing trends, new technology, updated legislation and a whole host of other things that are potential opportunities or challenges.

Take Webber Carburettors as an example. In my late teens I owned a Mark 1 Escort (I loved that car!) and the company was extremely well-known, and were *the* leading performance carburettor manufacturers.

So, of course, practically every young male including me wanted one of its kits on their car. However, following a hugely successful period for the business, the market began evolving. Technology and stricter emission requirements meant carburettors were unable to compete, and were replaced by fuel injectors.

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Are You Sure You’re Charging Enough?

Where your pricing sits is an indicator of how good you are, average pricing? You’re are average, well you’re Price Increaseprobably not but that’s what people perception will be, and price perception is key.A recent story showed that the majority of people can’t tell the difference between expensive and cheap bottles of wine.

In an episode of ‘Observatory’ on the hit YouTube channel ‘Vox’, 100 people tasted three bottles of wine priced at $8, $14 and $43 respectively.After a series of questions, tasters rated the least expensive and the most expensive exactly the same. Which begs the question, what’s the point in buying expensive wine when, taste-wise, you’re likely to get a similar experience to cheaper alternatives?

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Principle Number Six To Getting Better Results

Once we make a choice we encountered personal and interpersonal pressure to behave consistently with what we have previously said or done, so it’s all about being consistent with yourself.

In America in quite a well off suburb a group of researchers went down the street knocking on doors asking if they could put up a large placard in the front gardens requesting people to drive carefully, out of hundred people 17 agreed.

In an adjacent street researchers again went down the street but this time they were asking for people to sign a petition to get people to drive more carefully in the street, to which the majority of people agreed to do. Once they’d signed the petition the researcher then gave them a small card version of the placard and asked them if they replace it in their windows to show their support, to which the people readily agreed.

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Principle Number Two To Getting Better Results

LikingGetting people to like you is another way of building relationships, the activators for liking are similarity, praise and cooperation.

There’s a story about a large US company who were acquiring a lot of the businesses through purchase, this required the CEO of the company to negotiate with the owners of the companies he was buying. The chairman of the CEO thought that the negotiation processes were taking a bit long and suspected that the CEO was the issue.

Robert Cialdini was called in by the chairman to see if he could do anything to speed up the process, Cialdini watched some videos of the CEO in the negotiation process.It became apparent that he was a bit aloof and not very engaging with the person he was buying the business from.

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Principle Number Four To Getting Better Results

ConsensusAnother principal for overcoming uncertainty is consensus.

People look for what other people feel think and do, and the amplifiers for this are many others doing it or similar others doing it. This is why it’s so important to get testimonials from your clients and put those testimonials in front of people like them, think about trip advisor, reviews remove uncertainty.

Shopping channels in America are big business, and one fitness device broke all sales records selling nearly a quarter of a million units, a big part of the success was switching how they encourage people to call in.

Instead of saying the usual are operators are waiting for your calls, they switched it to if the lines are busy please call back, insinuating that lots of other people were calling in.

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Principle Number Three To Getting Better Results

AuthorityIf someone is uncertain about what you’re offering is or that you can do the job, one of the principles you can use is authority, people look the cues that somebody’s an authority and as such are more likely to listen to you or follow direction.

In Holland there was a situation where people having strokes with then going to physiotherapists for treatment but what they found was the patients weren’t getting better can they weren’t following the advice of the physiotherapists so weren’t getting better.

Cialdini was called in to see if he could help improve the situation, when he went into the physiotherapists rooms he noticed that the walls were blank, he asked if the physiotherapists had any certificates or qualifications, to which they replied yes.

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Using The Power of Persuasion To Get More Results

Power of PersuasionAs you probably know I attend a lot of training’s and events, I was recently lucky enough to go on a two-day course run by David Thompson www.davidthomson.com on the 6 Principles of Persuasion, the course was brilliant.

David is a friend of mine and recently sold his business for 4 million, he is a top guy and decided that he wants to find out more about the principles of persuasion so he actually travelled out to America to train with the Dr. Robert Cialdini.

David is now one of only 20 people in the world qualified to deliver this training and the only person in the UK that you could potentially get some training from (there is one of the person but there are civil servant) if you get the opportunity to go on David’s training I would highly recommend it.

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Businesses Can Learn A Lot From The Military

Businesses can actually learn quite a lot from the military, in the military lack of preparation or planning can very quickly costs lives. Operating in combat zones is an incredibly hostile environment or in the case of nuclear powered submarines you are continually operate in one of the most hostile environments in the world.

In some ways I’d actually say to more hostile environment than what the international space station has to face, as they are in a low-pressure no corrosive environment, whereas subs are a high-pressure highly corrosive environment (although getting into space strapped to a rocket is probably more hazardous)

As a submariner you exist in an environment where you’re carrying high explosives in the form of torpedoes and missiles, you have high-pressure hydraulics moving equipment that if you got in the way it wouldn’t even notice you are there, there’s for 415 V electrical everywhere, machine spaces, pumps and on top of that a nuclear reactor.

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A Great Recruiting Tool

There’s loads of evidence that investing a little effort in your team will yield positive results, what are some of theTeam Building things that you can do? Well, you can start by actually asking your team what is it that they want and what they would like the clinic to be like in five years’ time.

This in itself will make you stand out and start getting engagement because so few employees are ever asked, but you do have to be seen to follow through. One of the businesses I work with gives everyone their birthday off as an extra day’s holiday – and it’s compulsorily that they do something fun.

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