Tag Archives: free business seminar

The ABC of Website Design

Website Design Have Only Two PurposesWebsite Design

There are only two jobs that a website design should have, either to sell stuff so it’s an e-commerce website, or to capture the details of people visiting the website, if its does neither of these tasks you’re missing a trick and need to change it as soon as possible.

For example, It’s highly unlikely that as a creative agency you’re selling stuff online, so you’re looking to somehow capture people’s details through offering them some sort of download (often referred to as a lead magnet or in-bound marketing). If someone’s on your website there is a really good chance that they’re potentially looking to engage with someone offering your services. In exchange for a name and email address, or even an email address only (let’s face it you can normally work out the name from the email address) you can offer them some advice and guidance, for example ‘Seven Questions You Must Ask’ or ‘The Three Most Common Mistakes That People Make When Engaging with a PR Agency’. The point of the download is to offer advice and guidance, not sell to the potential client by saying here at ABC we do X. It’s about telling them the questions they should ask an agency that will gently educate them about the advantages you offer your clients over the competition.

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Multitasking is a Lie

Multitasking is a Lie

I read an article recently that proves that multitasking is a lie, it said office workers, because of an array of social media available, including Twitter, Multitasking is a LieFacebook, Pinterest, Google Plus, and YouTube – to name just a few – plus texts, phone calls, and people popping in or asking questions, the average person is interrupted once every 11 minutes. This is shocking enough, but when you consider that getting focused on what you’re doing can take around 25 minutes before you’re in the zone, many office workers can spend their days without ever really being able to focus on anything that their doing

Can you imagine how that can impact on any creative agency output, and now that the idea of being able to multi task and switch between jobs to do more things has been debunked, with recent studies showing that your IQ drops by ten points each time you try, compared to smoking marijuana which only sees it drop by five points, that’s right, you’re better off smoking a joint at work than trying to multi task.

Do You Believe Multitasking is a Lie Now?

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How to Get Big Results in Business

The Compound Effect by Darren Hardy Gets you Big Results in Business Big Results in Business

If your are really looking for big results in business, this is the book for you, focused on the power of small change, Darren Hardy takes readers through how to achieve very real and tangible success in all and any areas of their lives. He looks at the principles that drive success and focuses on how to free yourself from bad habits and install a few key disciplines that are core to achieving what you want.

Its the Small Actions That Lead to Big Results in Business

Momentum features heavily throughout the book, or ‘mo’ as Darren calls it, and he uses the analogy of pumping water from a well – tough to start with and many people will stop before a single drop comes through, while many more will see the first few drops and give up thinking that they’ve put too much effort in for too little reward. Keep going through and you get floods of water with just a small amount of effort to maintain the flow (and maintain you must or start all over again). More than anything, Darren focuses on the power of small changes, done regularly, and all evidenced brilliantly by the penny analogy – choose $3million now, or £0.1 today, which doubles every day for 30 days. The moral? Pick the latter and you end up with over $10 million dollars but the magic only starts to happen in 29th and 30th day.

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How to be More Productive in Business

Become More Productive In Business More productive in business

A lot of people just aren’t aware of how they spend their time, to be more productive in business, you have to work at it, there a study that shows office workers are interruption every 11 minutes by technology (think emails text social media) or people (just popping in to ask a question)

To be productive you have to manage these distraction, if you have staff get them use to working problems out without your input, when they ask a question, ask “how do you think I’d deal with that” then shut up and if there struggling let them, its the only way they’ll learn

Saying Yes will not Help You be More Productive in Business

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How to Develop Your Own Sales Script

How to Build a Sales Script

You might have seen this equation but it makes it really easy to develop your own sales script: D x V + FS >R = Sales Scripts SellSale. The D is the dissatisfaction or pain the customer has, V is the vision of what they want,  FS is the first steps to get them to buy and R is resistance.

It’s actually started of as a change formula from the 60’s used when management wanted to change companies in some way but was adapted for sales in the 80’s

The idea is that you talk to the customer about their dissatisfaction, make that D as big as possible, really dig around to find out what it is that’s paining them, get as much detail as possible, and ask them how it feels to be in that situation.

Having a Sales Script will Increase Your Conversion

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Questions to Ask When you Choose a Business Coach

How to Choose a Business CoachChoose a Business Coach

As with most professions there are good and bad in every sector and whenever you are looking to engage with any company to provide services, if you’re looking to chose a business coach it’s well worth knowing what questions to ask so you can tell the expert from the idiot.

  1. What business have you built up?
  2. What support do you use?
  3. Do you use a formal programme to help your clients or do you come up with it as you go along?
  4. Are you a specialist in your field?
  5. What additional courses, classes and workshops have you found useful and what are you currently doing?
  6. Are you a member of a professional organisation?
  7. Do You have any awards
  8. How do you think you can help me?

 1. What business have you built up and sold, or built up so that it pays you every single month whether or no you work in it?

A business consultant should walk there talk, the definition of a business is a commercial profitable organisation that you can walk away from and it will pay you every single month, and you’ve either built one of these up and sold it or your building one now, the main thing is that they have an exit plan.

Choose a Business Coach and get it Right, and it Will Change Your Life

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Tips on How to Manage People

How to Manage People from the One Minutemanage people Manager

The One Minute Manager | Ken Blanchard and Spencer Johnson

Overview | The One Minute Manager demonstrates three practical management techniques and how to manage people and best to apply them to get the best out of those you manage. These include:

One Minute Goal Setting
The authors advocate the 80-20 goal-setting rule: that 80% of your really important results will come from 20% of your goals.

  1. Agree on your goals
  2. See what good behaviour looks like
  3. Write out each of your goals on a single sheet of paper using less than 250 words
  4. Read and re-read each goal, which requires only a minute or so each time you do it
  5. Take a minute every once in a while out of your day to look at your performance, and
  6. See whether or not your behaviour matches your goal

Manage People by Telling Them How Good They are

One Minute Praisings
The authors suggest that effective managers help people reach their full potential by catching them doing something right. “People who feel good about themselves produce good results.”

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Put Up Prices or Live in Fear

Want More Profits? Put Up Prices

You want to make more money? Put up prices, now you’re sitting there thinking, well that’s easy for you to say,

Put Up Prices

Put Up Your Prices

in my business “insert all your excuses here please”. The only person standing in your way of making more money is you. Although if you’re getting customers off the back of being the cheapest, I’d seriously think about changing your positioning, 20% of the population buy on price alone and they’ll leave you for someone doing it for 50p cheaper, it’s a really difficult business model to sustain, and very crowded, whereas if you look at the high end it’s a lot less crowed and the rewards are far greater.

Put Up Prices or Let Fear Dictate Your Lifestyle

The amount of clients I have, who when they first start working with me, are doing a great job, delivering what the customer wants and not charging enough is shocking, take a look at what some of your competition is charging if you don’t believe me. I bet there charging more and not doing such a great job as you.

I’m not saying that you go to your existing customers and triple your rates, but potentially you could with your new customers. And as long as you inform your existing clients that prices are going up (a bit not tripled) there shouldn’t be a problem

Its all about how you position yourself and educating your clients so they see the value you bring, there’s a few other things that will happen too

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Want More New Customers? Examine Your Sales Process

Get More New Customers by Increasing Your Conversion Rate

SAles Process to get New Customers

I’ve written before about how people who say they want more new customers focus on the wrong thing – what they actually need is more leads, and to convert those leads into customers.

So how do you increase your conversion rates? Well, you have to start by knowing your numbers. How many new leads are you actually getting? And how many of these are being converted? It’s also critical that you have a sales process, so that you know exactly what your customer journey is

You must also script each part of the process so that you don’t miss out anything. This will also stop you getting tongue-tied and increase your conversion rate because you’ll be able to tweak each script and see the result.

Spoiler alter here… If you ever go and see Brad Sugars at one of the free workshops he runs, he normally tells this story. He’d taken on a client who sold tyres. When he asked what his conversion rate was on the calls his sales team were getting the guy guessed at about 70%. Brad asked him to monitor it for two weeks, just to see what it actually was.

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Step Three of How to Write a Business Plan That’s Effective and Easy to Follow

The Final Part of How to Write a Business Plan

Write a business plan

Final Part of Writing the Business Plan

Write a business plan and this is where we look at the overall strategy you’ve just built up  and start to lay out what needs to be done in the business to achieve these targets.

So, look at each of the areas you’ve just worked through, such as marketing, staffing, and premises, and using your flip chart paper start making a list of things that need to be done on the left hand side of the page (so, for example you might need to get some sort of accreditation within your industry to charge more for your services, do this for every area).

Once you have all the things that you need to do, start to think about what challenges there are around those things you need to achieve and list those on the right hand side of the flip chart. You might, for example, need to spend £10,000 training someone up to achieve your accreditation and you may also then be at risk of them leaving the business. Again, do this for every area in your business.

Write a Business Plan and You’ll Get a Better Feel for Your Business

When this is done you’ll have a pretty good feel for what needs to be achieved and what some of the potential challenges could be on this journey so we shouldn’t get too many nasty suprises. Particularly as the next step should take care of pretty much everything on this list…

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