Tag Archives: clinic

The Importance of Responding to Changing Markets

Let’s be honest. Sometimes as business owners we can get a bit comfortable with the current status quo and not responding to changing marketsreally pay attention to changing trends, new technology, updated legislation and a whole host of other things that are potential opportunities or challenges.

Take Webber Carburettors as an example. In my late teens I owned a Mark 1 Escort (I loved that car!) and the company was extremely well-known, and were *the* leading performance carburettor manufacturers.

So, of course, practically every young male including me wanted one of its kits on their car. However, following a hugely successful period for the business, the market began evolving. Technology and stricter emission requirements meant carburettors were unable to compete, and were replaced by fuel injectors.

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Position Yourself as an Expert

Advice and Guidance to Position Yourself as an ExpertPosition Yourself as an Expert

Developing lead magnets (advice and guidance) can Position Yourself as an Expert, to give to potential clients or to allow them to download off your website is an excellent way of positioning yourself in your field. The idea is that you do not sell to whoever is taking the guide but you advise them on what questions they need to ask or common mistakes people make when engaging with clinics in your sector.

I have one on my site that offers advice and guidance on how to choose a business coach, because there is a good chance that you won’t know what questions to ask to tell a great business coach from a poor one, whereas I can spot the difference quite easily

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