Tag Archives: business support

The ABC of Website Design

Website Design Have Only Two PurposesWebsite Design

There are only two jobs that a website design should have, either to sell stuff so it’s an e-commerce website, or to capture the details of people visiting the website, if its does neither of these tasks you’re missing a trick and need to change it as soon as possible.

For example, It’s highly unlikely that as a creative agency you’re selling stuff online, so you’re looking to somehow capture people’s details through offering them some sort of download (often referred to as a lead magnet or in-bound marketing). If someone’s on your website there is a really good chance that they’re potentially looking to engage with someone offering your services. In exchange for a name and email address, or even an email address only (let’s face it you can normally work out the name from the email address) you can offer them some advice and guidance, for example ‘Seven Questions You Must Ask’ or ‘The Three Most Common Mistakes That People Make When Engaging with a PR Agency’. The point of the download is to offer advice and guidance, not sell to the potential client by saying here at ABC we do X. It’s about telling them the questions they should ask an agency that will gently educate them about the advantages you offer your clients over the competition.

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Position Yourself as an Expert

Advice and Guidance to Position Yourself as an ExpertPosition Yourself as an Expert

Developing lead magnets (advice and guidance) can Position Yourself as an Expert, to give to potential clients or to allow them to download off your website is an excellent way of positioning yourself in your field. The idea is that you do not sell to whoever is taking the guide but you advise them on what questions they need to ask or common mistakes people make when engaging with clinics in your sector.

I have one on my site that offers advice and guidance on how to choose a business coach, because there is a good chance that you won’t know what questions to ask to tell a great business coach from a poor one, whereas I can spot the difference quite easily

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Multitasking is a Lie

Multitasking is a Lie

I read an article recently that proves that multitasking is a lie, it said office workers, because of an array of social media available, including Twitter, Multitasking is a LieFacebook, Pinterest, Google Plus, and YouTube – to name just a few – plus texts, phone calls, and people popping in or asking questions, the average person is interrupted once every 11 minutes. This is shocking enough, but when you consider that getting focused on what you’re doing can take around 25 minutes before you’re in the zone, many office workers can spend their days without ever really being able to focus on anything that their doing

Can you imagine how that can impact on any creative agency output, and now that the idea of being able to multi task and switch between jobs to do more things has been debunked, with recent studies showing that your IQ drops by ten points each time you try, compared to smoking marijuana which only sees it drop by five points, that’s right, you’re better off smoking a joint at work than trying to multi task.

Do You Believe Multitasking is a Lie Now?

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How to Get Big Results in Business

The Compound Effect by Darren Hardy Gets you Big Results in Business Big Results in Business

If your are really looking for big results in business, this is the book for you, focused on the power of small change, Darren Hardy takes readers through how to achieve very real and tangible success in all and any areas of their lives. He looks at the principles that drive success and focuses on how to free yourself from bad habits and install a few key disciplines that are core to achieving what you want.

Its the Small Actions That Lead to Big Results in Business

Momentum features heavily throughout the book, or ‘mo’ as Darren calls it, and he uses the analogy of pumping water from a well – tough to start with and many people will stop before a single drop comes through, while many more will see the first few drops and give up thinking that they’ve put too much effort in for too little reward. Keep going through and you get floods of water with just a small amount of effort to maintain the flow (and maintain you must or start all over again). More than anything, Darren focuses on the power of small changes, done regularly, and all evidenced brilliantly by the penny analogy – choose $3million now, or £0.1 today, which doubles every day for 30 days. The moral? Pick the latter and you end up with over $10 million dollars but the magic only starts to happen in 29th and 30th day.

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How to be More Productive in Business

Become More Productive In Business More productive in business

A lot of people just aren’t aware of how they spend their time, to be more productive in business, you have to work at it, there a study that shows office workers are interruption every 11 minutes by technology (think emails text social media) or people (just popping in to ask a question)

To be productive you have to manage these distraction, if you have staff get them use to working problems out without your input, when they ask a question, ask “how do you think I’d deal with that” then shut up and if there struggling let them, its the only way they’ll learn

Saying Yes will not Help You be More Productive in Business

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How to Develop Your Own Sales Script

How to Build a Sales Script

You might have seen this equation but it makes it really easy to develop your own sales script: D x V + FS >R = Sales Scripts SellSale. The D is the dissatisfaction or pain the customer has, V is the vision of what they want,  FS is the first steps to get them to buy and R is resistance.

It’s actually started of as a change formula from the 60’s used when management wanted to change companies in some way but was adapted for sales in the 80’s

The idea is that you talk to the customer about their dissatisfaction, make that D as big as possible, really dig around to find out what it is that’s paining them, get as much detail as possible, and ask them how it feels to be in that situation.

Having a Sales Script will Increase Your Conversion

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Best Time to Post on Social Media with Twitter, Linkedin, Facebook and Pinterest

Best Time to Post on Social MediaBest Time to Post on Social Media

Some people spend a lot of time trying to decide the Best Time to Post on Social Media, this really depends on who you are wanting to talk to, Neil Patel of quicksprout posted and infographic on the best times to post, this is mainly US data but should apply to UK as well and should give you a better feel of when to post depending on the platform you’re using.

Facebook

  • Greatest engagement occurs towards the end of the week on a Thursday and Friday.
  • Engagement is 3.5% lower than average for posts at the start of the week, Monday to Wednesday.
  • 1pm gets most shares, 3pm most clicks
  • Broader suggestions say 7pm till 9pm seems pretty good time
  • Use Fanpage Karma to find the optimal time to post to your audience

This Will Help You Decide Best Time to Post on Social Media

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Questions to Ask a PR Agency Before you Engage Them

Questions to Ask A PR Agency to Make Sure you get the Right One for YouQuestions to ask a PR

Hiring a PR agency can be a particularly difficult task. But knowing what questions to ask a PR agency is critical. Not only are you taking on a firm that quickly have to become a natural extension of your own team, but they must be true champions of your brand and everything it represents.

Whether you’ve worked with lots of PR agencies in the past, or you’re brand new to the whole sector, there are some questions that you should ask any PR agency before you engage them. And if they can answer all of the questions below to your satisfaction, then we say, snap them up!

1. What do you need to know about my business before you can get started?

2. Are you a Member of the PRCA or the CIPR?

3. What if it all goes wrong? Do you have the experience to manage negative news?

4. What experience and media contacts do you have in my sector?

5. How will you measure success with my account?

6. Do you work for anyone else in my sector?

7. How many people will be working on my account and when will they be available to me?

8. Who would be leading my account and how much PR experience have they got?

9. How long has the agency been going and what clients do you work for?

10. Do you have appropriate professional indemnity insurance?

Not Asking the Right Questions to Ask a PR Agency Can be Costly

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How to Choose Your Google Ads Expert

Questions Your Google Ads People Should be Able to Answer

Like anything, it can be tough telling the expert from the idiot, but knowing the right questions to ask can make sure Google adsthat you get the right person, Google ads makes 16 Billion dollars a quarter and it’s estimated that 12 Billion of this is just wasted, call it googles stupidity tax.

Obviously there’s a lot of other stuff besides these questions as these just covers the basics, but talking to someone who is brilliant at google ads, he keeps coming across google ad accounts that have been set up by so called experts and are just a shocking in how poor they are, one client had 2 different people work on his account, that £5000 was spent on in a single month… and only had 5 negative keywords set up (should have been 100 as a start), he believed £3000 of that spend was completely wasted.

  1. Which match types will be used on the account?

Brand match will be the wrong thing to have as Google decides what search terms to use and that can be very broad – as an example, Google thinks that property finances are similar to pay day loans. You should look for bid phrase or exact phrase match such as if you sold window shutters ‘window shutters’ or “Timber shutters”

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Does A Happier Workforce Mean More Money on the Bottom Line?

The Happiness Advantage for Businesses Means More Money in the Bank

The Happiness Advantage: Shaun AchorHappy People Make More Money

Overview

We’ve been brought up to believe that if we’re successful then we’ll be happy – and that success could be losing weight, securing a promotion, buying a house… In fact, as Shaun Achor proves, it’s actually happiness which fuels success (think the sun moving around the Earth and not the other way around). When we’re positive, we’re more creative, more motivated and more resilient. We have more energy and we get on better in all areas of our life. This book is the result of Shaun’s studies over 10 years at Harvard University, plus lots of his own research with the likes of KPMG and UPS. The Happiness Advantage can be yours he tells us, and can help you gain a competitive advantage…

a recent Guardian article reported that “people who are happier at work are more productive – they are more engaged, more creative, and have better concentration. The difference in productivity between happy and unhappy people at work can range between 10-50%. That’s 10% for non-complex repetitive tasks, or up to 40-50% in service and creative industries.” And that’s an awful lot in terms of business revenue.

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