Tag Archives: Business Coaching

How To Work Out Who Your Ideal Client Is…

What did you do to work out exactly who your ideal client is and what their drivers are?

A great way of defining your client is here at www.Strategyzer.com using their Value Proposition Canvas, you can sign up and they explain exactly how to use this.

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What We can Learn From Lobsters

We can learn from the behaviour of a lobster. I’m serious – bear with me.

You may already know that the most common way of cooking a lobster is by placing it live into boiling water.

So, when you’re in a restaurant and you’ve chosen the lobster you’d like to eat, the chef will dunk the living lobster into a pan of boiling water in order to kill it and cook it. Sounds pretty grim so far doesn’t it!

Now, because the water’s very hot the lobster tries to escape from the boiling pan by clawing its way up the sides. So, the chef puts a lid on it to make sure it can’t get away. All makes sense.

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Here’s Where Most Businesses Go Wrong

Here’s something to get your brain cells churning. It’s a biggie.

The number 1 mistake that most people know but don’t do.

It’s not about money. People who’ve got money to spend make the exact same mistake. It’s a mental mistake that has to be fixed in the way that you think.

Most businesses try and get their clients as cheaply as they possibly can. That’s their mission. They are easily attracted to what looks like the cheapest thing to do. Like moths to a flame – they’re stupid.

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As a Business Owner Are You Living The Dream?

You see, everyone needs to get away every now and then.  No matter how much you enjoy the things you do on a daily basis, you need to make sure you’re getting enough ‘down time’ too – it is so important for your own wellbeing and also for that of your business.   

I’ve had some of my most successful and inspired ideas while I’ve been away relaxing.

Me and Fliss had a few days away in Ludlow not long ago, the room we booked had a terrace and a hot tub, it was great to just get away and just chill out.

When was the last time you had a change of scenery and took some time out?  When was the last time you really felt as though you were ‘living the dream’?

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