Step Three of How to Write a Business Plan That’s Effective and Easy to Follow

The Final Part of How to Write a Business Plan

Write a business plan

Final Part of Writing the Business Plan

Write a business plan and this is where we look at the overall strategy you’ve just built up  and start to lay out what needs to be done in the business to achieve these targets.

So, look at each of the areas you’ve just worked through, such as marketing, staffing, and premises, and using your flip chart paper start making a list of things that need to be done on the left hand side of the page (so, for example you might need to get some sort of accreditation within your industry to charge more for your services, do this for every area).

Once you have all the things that you need to do, start to think about what challenges there are around those things you need to achieve and list those on the right hand side of the flip chart. You might, for example, need to spend £10,000 training someone up to achieve your accreditation and you may also then be at risk of them leaving the business. Again, do this for every area in your business.

Write a Business Plan and You’ll Get a Better Feel for Your Business

When this is done you’ll have a pretty good feel for what needs to be achieved and what some of the potential challenges could be on this journey so we shouldn’t get too many nasty suprises. Particularly as the next step should take care of pretty much everything on this list…

Now that you’ve completed the analysis we can start to build a plan of how we’re actually going to drive your business forward on a day-to-day basis. You can now move away from the flip chart and use an old fashioned pen and paper and, looking at your plan and analysis, what action can you take about each of the things you’ve written down? So, if you have a real need to get that accreditation, write it on your action list and consider whether there any other accreditation you should be thinking about too…

You’ll be Able to Highlight Challenges When You Write a Business Plan

Now, consider the challenges that you’ve noted down as potentially facing and consider these in more detail. In our example of gaining accreditation, the cost might be a challenge but then you have to look at the return on investment over the long term. We also mentioned that the person you train might decide to leave, so what can you do to get them to commit to your business, and what can you offer them?

The idea is to either take action about something or accept it as it is. For example, if you’ve put down a meteor hitting the earth as a challenge to your business, there’s probably not much you can do about that so you may have to accept that for what it is. However, if one of the challenges was that you’re in a partnership and you still haven’t got a shareholders’ agreement and cross party options done, then that absolutely must be listed for action.

Build up a list of things that you need to do to ultimately get you to the lifestyle you want

Build up a list of things that you need to do to ultimately get you to the lifestyle you want, and don’t hold back. Think of how you can achieve these things, and not the reasons why it wouldn’t happen to you. Also, go back over the strategy you built for the business and see if there is anything on there that you need to transfer as an action, just in case you’ve missed something.

And when you’ve done all of that… take a break! Your head might be slightly frazzled but the last few hours will have been amongst the most valuable that you’ve spent on your business to-date.

By Alan S Adams

Access the FREE workshop on Getting DEPTH™ in your business, click here WWW.GET-DEPTH.COM for more details and start developing a business that delivers you the lifestyle you want, with none of the stress.


As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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