Position Yourself as an Expert

Advice and Guidance to Position Yourself as an ExpertPosition Yourself as an Expert

Developing lead magnets (advice and guidance) can Position Yourself as an Expert, to give to potential clients or to allow them to download off your website is an excellent way of positioning yourself in your field. The idea is that you do not sell to whoever is taking the guide but you advise them on what questions they need to ask or common mistakes people make when engaging with clinics in your sector.

I have one on my site that offers advice and guidance on how to choose a business coach, because there is a good chance that you won’t know what questions to ask to tell a great business coach from a poor one, whereas I can spot the difference quite easily

You are looking to educate them in what questions they need to ask to keep themselves safe, get the best value and an understanding of potential pitfalls. So for example, if your running an aesthetic clinic, your guide may be “seven questions to ask and the three most common mistakes people make when looking the nonsurgical procedures”

Position Yourself as an Expert if You Run a Clinic

So by educating people what questions they need to ask, you are moving them away from purely looking at price and getting them to understand how to choose the right clinic for them, ultimately things that you know, you potentially take for granted, what you have to do is give people enough information so they can make an informed decision, which will hopefully be to take up your services.

Use Downloads to Position Yourself as an Expert

Also the advice and guidance you offer should be available for a download off your website, it’s a big ask to get someone to ring you up and ask for advice and guidance, whereas it’s an easy win for someone to exchange their email for your guide, which then allows you to follow up with more emails offering more advice and guidance, free no obligations consultation and special offers you currently have.

Send Out the Guides to Anyone Who Contacts You to Position Yourself as an Expert

I’d also recommend sending the guide to people who make enquiries and if you do any advertising’s have the downloadable guide on your website mentioned so that people know they have the option of taking it, if you don’t currently have some kind of download off your website you really are missing a trick and an opportunity to engage with people who are interested in your services but not committed to taking the right now

Position Yourself as an Expert to stand out

By Alan S Adams

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About 

As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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