Labels Can Help You Get More Engagement From Customers

Get More Engagement From Customers

When we think about labels we tend to think about brand labels. However , More Engagement From Customers can be achieved by labelling them – although it More Engagement From Customerssounds odd – can have hugely positive results. Not only can it get them to engage with you more , but chances are they’ll also spend more money with you.  So, if you’re not labelling your customers you really are missing a trick.

In fact, research has shown that people who are labelled not only like it, but are more inclined to engage with the group they are labelled with.

To demonstrate this, a study was carried out (Motivating voter turnout by invoking the self, Stanford University) to see if labelling people as politically active voters would influence their turnout at the polls .  People were questioned about their political habits with half of this group subsequently told that the researchers had deemed them more politically active based on their answers (which wasn’t true as the y’d been selected at random) .  The other half of the group wasn’t told anything.

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How to Convert More Leads

Convert More Leads into Paying Customers

Getting new leads is important, however, you also need to convert more leads into paying customers and this is Convert More Leadssomething business owners fall foul of.

We all know that it’s the small stuff that makes the differences, research done by Dr. Robert Cialdini, Professor of Psychology at Arizona State University examined the donation process of the American Cancer Society, and how a small change delivered drastically different results.

This Convert More Leads

Below are two scripts used to wrap up a door-to-door donation request.

  1. “Would you be willing to help by giving a donation?”
  2. “Would you be willing to help by giving a donation? Every penny will help.”

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Ditch The Bad Clients

Alan's Podcast with Lawyer FairA general chat about business growth and how the pain in the backside clients just need educating or ditching

To hear my latest podcast with Andrew from Lawyer Fair CLICK HERE

Its Not How You Get Customers, It’s The Why That Counts

How You Get Customers

There’s a brilliant TED, that really covers how you get customers, by Simon Sinek called “Why Great Leaders How you get customersInspire Action”. If you’ve never seen TED it’s a great resource of snappy 18 minute or so talks about pretty much any inspiring and educational topics you can think of. Their tag line is “ideas worth spreading” and it’s definitely worth a look, no matter what your interests are. Anyway, we’re going to cover in a later chapter the importance of your clinic’s vision, mission, and culture, but understanding these things along with why you’re in business can have a huge impact on your marketing.

Knowing Your Why is How You Get Customers

In Simon’s talk he talks about the Golden Circle in which you have three concentric circles, the centre, the middle and the outside. On the outside you have ‘what you do’, in the middle ‘how you do it’, and finally ‘why you do it’ in the inner circle which is your core purpose or belief as a business. Simon explained that all really inspired companies work from the inside out, rather than the traditional model where they work from the outside in, and he gave Apple as a great example.

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The ABC of Website Design

Website Design Have Only Two PurposesWebsite Design

There are only two jobs that a website design should have, either to sell stuff so it’s an e-commerce website, or to capture the details of people visiting the website, if its does neither of these tasks you’re missing a trick and need to change it as soon as possible.

For example, It’s highly unlikely that as a creative agency you’re selling stuff online, so you’re looking to somehow capture people’s details through offering them some sort of download (often referred to as a lead magnet or in-bound marketing). If someone’s on your website there is a really good chance that they’re potentially looking to engage with someone offering your services. In exchange for a name and email address, or even an email address only (let’s face it you can normally work out the name from the email address) you can offer them some advice and guidance, for example ‘Seven Questions You Must Ask’ or ‘The Three Most Common Mistakes That People Make When Engaging with a PR Agency’. The point of the download is to offer advice and guidance, not sell to the potential client by saying here at ABC we do X. It’s about telling them the questions they should ask an agency that will gently educate them about the advantages you offer your clients over the competition.

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Position Yourself as an Expert

Advice and Guidance to Position Yourself as an ExpertPosition Yourself as an Expert

Developing lead magnets (advice and guidance) can Position Yourself as an Expert, to give to potential clients or to allow them to download off your website is an excellent way of positioning yourself in your field. The idea is that you do not sell to whoever is taking the guide but you advise them on what questions they need to ask or common mistakes people make when engaging with clinics in your sector.

I have one on my site that offers advice and guidance on how to choose a business coach, because there is a good chance that you won’t know what questions to ask to tell a great business coach from a poor one, whereas I can spot the difference quite easily

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Multitasking is a Lie

Multitasking is a Lie

I read an article recently that proves that multitasking is a lie, it said office workers, because of an array of social media available, including Twitter, Multitasking is a LieFacebook, Pinterest, Google Plus, and YouTube – to name just a few – plus texts, phone calls, and people popping in or asking questions, the average person is interrupted once every 11 minutes. This is shocking enough, but when you consider that getting focused on what you’re doing can take around 25 minutes before you’re in the zone, many office workers can spend their days without ever really being able to focus on anything that their doing

Can you imagine how that can impact on any creative agency output, and now that the idea of being able to multi task and switch between jobs to do more things has been debunked, with recent studies showing that your IQ drops by ten points each time you try, compared to smoking marijuana which only sees it drop by five points, that’s right, you’re better off smoking a joint at work than trying to multi task.

Do You Believe Multitasking is a Lie Now?

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How to Get Big Results in Business

The Compound Effect by Darren Hardy Gets you Big Results in Business Big Results in Business

If your are really looking for big results in business, this is the book for you, focused on the power of small change, Darren Hardy takes readers through how to achieve very real and tangible success in all and any areas of their lives. He looks at the principles that drive success and focuses on how to free yourself from bad habits and install a few key disciplines that are core to achieving what you want.

Its the Small Actions That Lead to Big Results in Business

Momentum features heavily throughout the book, or ‘mo’ as Darren calls it, and he uses the analogy of pumping water from a well – tough to start with and many people will stop before a single drop comes through, while many more will see the first few drops and give up thinking that they’ve put too much effort in for too little reward. Keep going through and you get floods of water with just a small amount of effort to maintain the flow (and maintain you must or start all over again). More than anything, Darren focuses on the power of small changes, done regularly, and all evidenced brilliantly by the penny analogy – choose $3million now, or £0.1 today, which doubles every day for 30 days. The moral? Pick the latter and you end up with over $10 million dollars but the magic only starts to happen in 29th and 30th day.

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How to be More Productive in Business

Become More Productive In Business More productive in business

A lot of people just aren’t aware of how they spend their time, to be more productive in business, you have to work at it, there a study that shows office workers are interruption every 11 minutes by technology (think emails text social media) or people (just popping in to ask a question)

To be productive you have to manage these distraction, if you have staff get them use to working problems out without your input, when they ask a question, ask “how do you think I’d deal with that” then shut up and if there struggling let them, its the only way they’ll learn

Saying Yes will not Help You be More Productive in Business

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How to Develop Your Own Sales Script

How to Build a Sales Script

You might have seen this equation but it makes it really easy to develop your own sales script: D x V + FS >R = Sales Scripts SellSale. The D is the dissatisfaction or pain the customer has, V is the vision of what they want,  FS is the first steps to get them to buy and R is resistance.

It’s actually started of as a change formula from the 60’s used when management wanted to change companies in some way but was adapted for sales in the 80’s

The idea is that you talk to the customer about their dissatisfaction, make that D as big as possible, really dig around to find out what it is that’s paining them, get as much detail as possible, and ask them how it feels to be in that situation.

Having a Sales Script will Increase Your Conversion

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