Why Organic Growth Can Be Dangerous

Bombshell Alert Ever heard the saying ‘nothing worth doing is ever easy’? Bombshell alert – if building a business was easy, everyone would do it. It takes a certain amount of courage to become financially responsible for yourself, and it takes even more courage to be disciplined enough to do the things that others aren’t willing to do now, to secure your financial future.

And if you’re employing staff, you’re financially responsible for them too. Their mortgages rely on your business and your decisions. If you haven’t already been through tough times, you’ll probably be in for some, whether its challenges with cash flow, waiting on decisions from others as to whether you get that dream client, or just plain and simply being let down by people.

You’re likely to wake up in the middle of the night at some point worrying. You may feel stressed and lacking energy, and you might even be thinking “I’m not sure how much more of this I can take” or even “is it all worth it?” Well, you’re not alone. Literally every successful business owner has been through this.

Even Richard Branson has walked the streets of London at 3am because he was worried about what was going on within one of his businesses. Ultimately though, we all need to learn that if it’s within your control, do something about, and if it isn’t, stop worrying about it and focus on something that you can affect.

You’ll hear people describing how their businessess are growing organically as if it’s a good thing. In all honesty, I’m sometimes concerned by the use of this term, as a lot of the time it means that new clients are coming on board not because of a robust marketing system or strategy, but because somebody is referred by somebody, who referred somebody to them.

Although new business and referrals are great news when they happen, it’s very difficult to repeat, and anything that’s difficult to repeat should cause you some concern. Businesses can also rely too much on one type of marketing, which is dangerous as, should something happen to that one marketing pillar, you’d be vulnerable.

The classic is the business that ranks number one organically on Google, only for Google to once again change their algorithm and they drop off the face of the world.

Using a number of marketing pillars that all work together to feed clients in to you, and which you should be able to track and measure the return on investment for each, is what your business should be aiming for. That way you can predict your future clients, and can grow and scale.

Predicting what’s going to happen, really is the only way to take a lot of the stress out of growing your business

By Alan S Adams

Access the FREE workshop on Getting DEPTH™ in your business, click here www.Get-DEPTH.com for more details and start developing a business that delivers you the lifestyle you want, with none of the stress.

About 

As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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