How To Work Out Who Your Ideal Client Is…

What did you do to work out exactly who your ideal client is and what their drivers are?

A great way of defining your client is here at using their Value Proposition Canvas, you can sign up and they explain exactly how to use this.

They’re a great example of how sharing you IP can get you really noticed.

If you don’t know exactly who your client is, then you are quite literally marketing your business with one hand tied behind your back. 

You may have heard the saying “if you’re marketing to everybody you’re marketing to nobody” and it’s never been more true than in today’s marketplace.

One of my clients has three areas they’ve decided to concentrate on, and they’ve chosen to focus on one of those particular ‘ideal’ client types first for all their marketing efforts.

They’ve gone on to build a much more detailed avatar (or living and breathing descriptive of this person) and with this information they’ve been able to develop specific marketing strategies to engage in a way that this potential client wants to be engaged with. 

So, once you have this information (and this really is the ABC Ladybird book version of marketing), then you can decide what marketing pillars you’re going to use to engage them.

I’d be interested to hear what you’ve done or if what you think of the Value Proposition Canvas?

By Alan Adams

#saleswarmup #alansadams



As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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