How To Get The X Factor In Your Business

Setting out what makes you truly different is probably a task you’ve thought about doing, but still not got around to doing because there always seems to be other urgent and more important things to do, or simply because life just gets in the way.

Yet for most businesses that go to the trouble, it’s a real eye opener and ultimately, it’s the difference that makes the difference.

If you think about all great companies which stand out amongst the crowd, you’ll probably know what they do, but also have an inkling or a gut feeling about ‘why’ they do it. It’s this ‘X Factor’ which makes them different.

But what is it?

They’ve defined their “Why” and the “Values” they live by as a business.

Apple, Virgin, Innocent, Nike… The list could go on. These are all businesses have taken the time to really understand who they are and what makes them tick.

And guess what, once you understand this and everybody gets it, you will start attracting these sorts of people to you, and not just clients, but staff too. It works because you’ll appeal to those who like your values, and repulse those that don’t — and that’s definitely a good thing.

Here’s mine:

Why: I’m passionate about challenging, supporting, training and inspiring people to help them create their own compelling future.





Pursue Better

Have Fun 🙂

And hand on heart all the people I get on with and tend to gravitate towards have these too.

By Alan Adams


As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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