How to Convert More Leads

Convert More Leads into Paying Customers

Getting new leads is important, however, you also need to convert more leads into paying customers and this is Convert More Leadssomething business owners fall foul of.

We all know that it’s the small stuff that makes the differences, research done by Dr. Robert Cialdini, Professor of Psychology at Arizona State University examined the donation process of the American Cancer Society, and how a small change delivered drastically different results.

This Convert More Leads

Below are two scripts used to wrap up a door-to-door donation request.

  1. “Would you be willing to help by giving a donation?”
  2. “Would you be willing to help by giving a donation? Every penny will help.”

Only a very subtle difference right? Well, the wording may be subtle, but the resulting effect was huge.

The first script had a 28% conversion, the second a whopping 50%, that’s nearly double and the reason is, that people are more likely to take action when minimal parameters are set.

What Can You Do To Convert More Leads

People may ask themselves if they have enough themselves and will make a difference anyway. By clarifying that “even a penny” could make a difference, the second line makes the request more achievable and so easier to take action for those considering a donation.

But that’s not the best part, those that responded to the second script still donated just as much as those that responded to the first. Knowing that “even a penny” was enough, got them into taking action.

Make More Profits, Convert More Leads

This is a really great demonstration of how important it is to really nail your own sales scripts (and processes) to maximise conversions on the leads you have coming in, and getting a little buy in from a potential customer can go a long way.

Convert More Leads is a great place to start if you’re looking for an instant uplift in profits.

About 

As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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