Here’s Where Most Businesses Go Wrong

Here’s something to get your brain cells churning. It’s a biggie.

The number 1 mistake that most people know but don’t do.

It’s not about money. People who’ve got money to spend make the exact same mistake. It’s a mental mistake that has to be fixed in the way that you think.

Most businesses try and get their clients as cheaply as they possibly can. That’s their mission. They are easily attracted to what looks like the cheapest thing to do. Like moths to a flame – they’re stupid.

They deprive themselves of the number one advantage that they could ever have, which is to create a scenario where they can outspend their competition.

By going cheap, they can only do a very limited number of things. By changing their strategy and getting their economics right.

They can buy speed, growth and discourage competitors from entering the market. Smart marketers structure their business, so they can out-spend everyone else.

1% send full colour, glossy packages mailed to the right people out in the post.

99% will ask if they can go black and white, or reduce the paper weight, or number of pages to drive down cost. Or they’ll email it or have it available for download. Stupid.

The 1% will ask how they can do it more expensively. What could they do to force people to read it – to incentivise people to read it?

“Show up like nobody else” is a seriously smart strategy – and the best way to do that is to spend money like nobody else. Not cavalier-like. Not without testing properly.

The biggest and best question you should be asking yourself this week: “What can I do that will allow me to change the economics of getting a customer – to spend more money?”

Told you I’d get you thinking.

By Alan Adams


As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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