Do You Know How Your Productivity Is Being Destroying?

Nigel Botterill is a true entrepreneur in every sense of the word, and has built eight separate £million businesses. HeTime Management uses this technique and he’s so protective of his first 90 minutes in the morning that he has a “Do Not Disturb Unless There’s A Fire” sign on his door.

His team know that interrupting Nigel during this time is potentially a disciplinary issue, because those 90 minutes of being able to work on his business each day are so precious, and he knows they’re absolutely critical to his future success. He’s such an advocate of the 90 minute principle that he’s just written a book called Build Your Business in 90 Minutes a Day, and talks about how you step closer to your ultimate goals in that daily time.

I met another super-successful guy a few years ago – Darren Hardy. His book, The Compound Effect, focuses on the little things you do every day, and how these small actions and choices can compound to have a huge impact on your life and business in five years’ time. That may be negative, such as a few biscuits a day leading to a big weight gain over time, or positive in terms of reading a few pages of a book leading to significant learning and development. I think that Nigel’s 90 minute habit is a brilliant demonstration of the power of this principle. Small actions, done consistently, every day, absolutely compound into hugely impactful outcomes.

This topic is typically referred to as ‘time management’, which when you think about it is a bit of a strange title. Everyone knows what you mean by time management, and you may have even paid to go on a time management course – I’ve run them myself – but let me share a secret… There’s actually no such thing as managing time. (I usually save that nugget for my delegates after they’ve shown up… And paid!)

After all, you can’t store time. Everyone has all the time there is. Nobody has more time than you in a day. Increased demand does not mean increased supply. And it’s not flexible (ignoring Einstein’s Theory of Relativity, for a while at least). What it’s actually all about is self-management, and you’ll have particular challenges depending on your circumstances and what you allow to distract you.

So start making a note of what interrupts and distracts you, then put something in place to get rid of these, you’ll see a massive jump in your productivity when you do.

By Alan S Adams

Access the FREE workshop on Getting DEPTH™ in your business, click here WWW.GET-DEPTH.COM for more details and start developing a business that delivers you the lifestyle you want, with none of the stress.


As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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