How Does Your Business Culture Compare To These Guys?

I’ve been talking about the importance of nailing your culture and another brilliant example of how you can steer the culture of a business and benefit from the hugely positive impact on the people in it is Seattle’s Pike Place Fish Market, which is now world-famous.

Read the short book Fish by Stephen C. Lundin, Harry Paul and John Christensen to learn more about how they achieved the culture they did, but it’s a wildly successful, fun, and bustling place, with a joyful atmosphere and fantastic customer service.

The team literally throw fish from one side of the market to the other, and they get crowds of people coming down to see the action and even get involved. However, it wasn’t always that way, it used to be just a job to the employees and not a great one as it was often cold and smelly.

But they all came together one day and decided that if they were going to come to work every day they might as well be the best, and have fun doing it.

Through a process of trial and error, they learnt by applying ingeniously simple lessons which allowed them to become The World Famous Pike Place.

It’s also interesting to note that they actually called themselves ‘world famous’ long before they actually were (remember what we were talking about earlier about beliefs…). They now have lots of fun, and you can do the same to energise and transform your workplace if you choose to.

In my partners business, everyone gets an extra day’s holiday at Christmas and an extra day’s holiday to take their birthday off as well – and it’s compulsorily that they do something fun. The team also decided to have a book club, so every month when they have their team meeting people report on a book they’ve read that month, that’s taken from library that the business has built up.

They also have regular nights out, attending things like cookery training, as well as some more adventurous stuff, they’ve also got a Pinterest board set up for what the future office looks like (someone’s even pinned a picture of a slide from the first floor to the ground floor),

Plus there are plans for a long weekend to Barcelona when the agency hits certain targets. This works for them because it works for the team, but every business is different because every team is different.

Something that I’d highly recommending doing as well is finding out what personal goals your employees have, big and small – most people have no idea how to set goals properly or even that they should be writing them out.

You can do this by getting someone in to run a goal-setting workshop, and during the process you should at some point be writing down a list of things that you would like to achieve.

Get people to share their goals but, as the boss, ask if you can have a copy of everyone’s just to help them to achieve them and to give them reminders from time to time.

So, having given you some evidence that investing a little effort in your team will yield positive results, what are some of the things that you can do? Well, you can start by actually asking your team what is it that they want and what they would like the clinic to be like in five years’ time.

This in itself will make you stand out and start getting engagement because so few employees are ever asked, but you do have to be seen to follow through or you’ll just damage your own credibility with the team

By Alan Adams

Access the FREE workshop on Getting DEPTH™ in your business, click here WWW.GET-DEPTH.COM for more details and start developing a business that delivers you the lifestyle you want, with none of the stress.


As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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