Have You Created a Battle Plan for Your Business?

Creating a plan for battle is essential. No army would ever engage in a battle without knowing as much as they possibly could about their supply lines, the terrain, and the opposing forces they faced.

Once they’d gathered, or even guessed at the information that they didn’t have, they could draw up a plan for battle and how they were going to win.

The plan would take into account their own strengths, weaknesses, opportunities, and threats, and only then would they be ready. Of course plans rarely survive intact after the first contact with the enemy.

In preparing for battle I have always found that plans are useless, but planning is indispensable.

Dwight D. Eisenhower

A plan is also essential for your business as it’ll give you direction and a strategy to work to. The plan will almost certainly change but you’ll still have that direction, and if you make sure that you start with the end in mind you know you’ll end up in the right place.

When I work with business owners I always ask what they really want to achieve in life. Is it having more time to spend with the children? Working three-day weeks? Jetting off on well-deserved luxury holidays throughout the year? Or even owning property abroad?

Once that’s established, we can put a plan in place outlining how you’re actually going to achieve it – do you need to take on additional staff? Do you need to give junior staff the training needed to take on your role? What clients do you need? How big are they? You get the picture…

Once you have this ‘end destination’ in mind, you can then start putting the systems and processes in place to help you achieve your objectives,  and you can develop a five, two and one year plan then put in place quarterly and monthly reviews to keep you on track. And don’t forget to develop alternative strategies to cope if and when things change.

“If you fail to plan, you are planning to fail!”

 Benjamin Franklin

Have a great weekend

By Alan Adams

Access the FREE workshop on Getting DEPTH™ in your business, click here WWW.GET-DEPTH.COM for more details and start developing a business that delivers you the lifestyle you want, with none of the stress.


As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

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