Category Archives: Uncategorised

A Great Recruiting Tool

There’s loads of evidence that investing a little effort in your team will yield positive results, what are some of theTeam Building things that you can do? Well, you can start by actually asking your team what is it that they want and what they would like the clinic to be like in five years’ time.

This in itself will make you stand out and start getting engagement because so few employees are ever asked, but you do have to be seen to follow through. One of the businesses I work with gives everyone their birthday off as an extra day’s holiday – and it’s compulsorily that they do something fun.

Read More »

Do You Know How Your Productivity Is Being Destroying?

Nigel Botterill is a true entrepreneur in every sense of the word, and has built eight separate £million businesses. HeTime Management uses this technique and he’s so protective of his first 90 minutes in the morning that he has a “Do Not Disturb Unless There’s A Fire” sign on his door.

His team know that interrupting Nigel during this time is potentially a disciplinary issue, because those 90 minutes of being able to work on his business each day are so precious, and he knows they’re absolutely critical to his future success. He’s such an advocate of the 90 minute principle that he’s just written a book called Build Your Business in 90 Minutes a Day, and talks about how you step closer to your ultimate goals in that daily time.

Read More »

Ditch The Bad Clients

Alan's Podcast with Lawyer FairA general chat about business growth and how the pain in the backside clients just need educating or ditching

To hear my latest podcast with Andrew from Lawyer Fair CLICK HERE

Its Not How You Get Customers, It’s The Why That Counts

How You Get Customers

There’s a brilliant TED, that really covers how you get customers, by Simon Sinek called “Why Great Leaders How you get customersInspire Action”. If you’ve never seen TED it’s a great resource of snappy 18 minute or so talks about pretty much any inspiring and educational topics you can think of. Their tag line is “ideas worth spreading” and it’s definitely worth a look, no matter what your interests are. Anyway, we’re going to cover in a later chapter the importance of your clinic’s vision, mission, and culture, but understanding these things along with why you’re in business can have a huge impact on your marketing.

Knowing Your Why is How You Get Customers

In Simon’s talk he talks about the Golden Circle in which you have three concentric circles, the centre, the middle and the outside. On the outside you have ‘what you do’, in the middle ‘how you do it’, and finally ‘why you do it’ in the inner circle which is your core purpose or belief as a business. Simon explained that all really inspired companies work from the inside out, rather than the traditional model where they work from the outside in, and he gave Apple as a great example.

Read More »

Step Two of How to Write a Business Plan That’s Effective and Easy to Follow

The Second Part of How to Write a Business Plan

Write a Business Plan

Cover Every Area

Your strategy is there to give you a feel for what’s going to happen within your business over the next five years. Write a business plan and Work out roughly each year on a flip chart pad or large piece of paper, and build up the picture of everything that’s going on in your business. Start at the five year point and work backwards, you can even use post-it notes if you want, that way you can take them off if it doesn’t look right as you build your picture.

Start with your profit and turnover, then look at all the different areas of your business such as marketing, sales, premises, staff, distribution, target clients, geographical areas, operational challenges, product areas, product percentages etc…To make it as easy as possible for you, I’ve produced a list of things below and shared some specifics that you may want to include in your strategy diagram:

Write a Business Plan That Includes Long Term Projections Even if They Are Just Guesses

Marketing

Think back to the marketing plan section where we asked you to build up an avatar for your ideal clients. So, where are you marketing? Where are your competitors advertising? Are your clients somewhere which your competitors aren’t? Are there any awards you need to be going for? What kind of PR are you doing to raise your profile?

Product or Services Read More »