Category Archives: Sales

Asking “How Do I Get More Customers?” Is The Wrong Question

Want More Customers

Looking for More Customers

How Do I Get More Customers? Wrong Question

How do I get more customers, is a common question I get asked by business owners, but it’s actually the wrong question. The first, most important question you should actually be asking is: ‘how do I get more leads coming into my business?’ The second question you should be asking is: ‘how do I increase my conversion ratio so that more of these leads become customers?’

So, how do we get more leads? Well that really depends on your market, but you should start by thinking about who your ideal clients are, and then create avatars for these people. Where do they live? How old are they? What sex are they? So they have children and, if so, what ages are they? What do they read? What do they care about? It’s about gathering together as much information as you can, so you can get a real feel for this person.

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