Author Archives: Alan Adams

As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

About Alan Adams

As an award-winning business coach and bestselling author, Alan S Adams has helped hundreds of businesses across the UK to move from simply surviving to positively thriving. The publication of his second book Passion To Profit: 7 Steps To Building A Kick-Ass Agency and his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus very specifically on creative agencies and aesthetic clinic sector, sharing advice and guidance with the potential to revolutionise turnover, client retention and overall growth. Alan was also recognised by Enterprise Nation as one of the UK’s Top 50 Advisors and APCTC Coach of The Year Finalist.

Here are my most recent posts

Do You Know Where Your Business Sits?

graph

So, within your marketplace what is your product or service offering, who is your target market, what turnover do you need to generate to get you the profit and lifestyle you want, and what are the time scales for you building this?

You have to completely understand the marketplace you’re in, so consider what your key features are and how you compare to your competitors in terms of market share, quality and price. What are the main differences between you and your competitors? This will all give you a feel of how best to understand your position within the marketplace. As an example, I’ve included a graph of car manufacturers (this above is in no way is gospal but gives you an idea) … Read More »

Have You Created a Battle Plan for Your Business?

Creating a plan for battle is essential. No army would ever engage in a battle without knowing as much as they possibly could about their supply lines, the terrain, and the opposing forces they faced.

Once they’d gathered, or even guessed at the information that they didn’t have, they could draw up a plan for battle and how they were going to win.

The plan would take into account their own strengths, weaknesses, opportunities, and threats, and only then would they be ready. Of course plans rarely survive intact after the first contact with the enemy.

In preparing for battle I have always found that plans are useless, but planning is indispensable.

Dwight D. Eisenhower

A plan is also essential for your business as it’ll give you direction and a strategy to work to. Read More »

How Short Term Thinking Can Cost You a Lot of Money in the Long Term

Now, expectations these days of customer service are really high.

So, when it isn’t delivered, it just seems even more shocking.

My partner had a brand-new Mercedes Benz GLC delivered not long ago, after the delivery guy had gone, she noticed that the rear badge on the tailgate didn’t fit properly.

I saw it the next day, and I thought it was odd, mentioned it to her and she said that she’d seen it the day before.

Read More »

How To Get The X Factor In Your Business

Setting out what makes you truly different is probably a task you’ve thought about doing, but still not got around to doing because there always seems to be other urgent and more important things to do, or simply because life just gets in the way.

Yet for most businesses that go to the trouble, it’s a real eye opener and ultimately, it’s the difference that makes the difference.

Read More »

How To Work Out Who Your Ideal Client Is…

What did you do to work out exactly who your ideal client is and what their drivers are?

A great way of defining your client is here at www.Strategyzer.com using their Value Proposition Canvas, you can sign up and they explain exactly how to use this.

Read More »

That Voice In Your Head

They get in the way of everyone. 

That’s the voice in our head that fills our brains with roadblocks and obstacles that prevent us from getting to that all-important clarity and focus. 

Business, is 95% mental and the reality is that whatever the voice in your head is talking to you about today is having an impact on you and your business. 

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What We can Learn From Lobsters

We can learn from the behaviour of a lobster. I’m serious – bear with me.

You may already know that the most common way of cooking a lobster is by placing it live into boiling water.

So, when you’re in a restaurant and you’ve chosen the lobster you’d like to eat, the chef will dunk the living lobster into a pan of boiling water in order to kill it and cook it. Sounds pretty grim so far doesn’t it!

Now, because the water’s very hot the lobster tries to escape from the boiling pan by clawing its way up the sides. So, the chef puts a lid on it to make sure it can’t get away. All makes sense.

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What’s Slowing YOUR Progress…

You’re procrastinating. 

Right now, probably.  

Me too. I started the day with a worthy goal. A proper plan. I was going to spend the whole day working ON my business. No distractions. Diary clear. Staff briefed.  

But there’s a problem. A big problem.  

Read More »

The Two Things As A Business Owner You Must Protect or Risk Failing…

It’s incredibly hard being an entrepreneur.

Anyone that pretends it’s easy, and that riches beyond your dreams are there for the taking is a charlatan. Getting even a single additional customer can often be the damned hardest thing.

Which is why you need a fortress. Not one formed from stone with flags on the battlements. No, you need a fortress to protect TWO THINGS:

Read More »

Here’s Where Most Businesses Go Wrong

Here’s something to get your brain cells churning. It’s a biggie.

The number 1 mistake that most people know but don’t do.

It’s not about money. People who’ve got money to spend make the exact same mistake. It’s a mental mistake that has to be fixed in the way that you think.

Most businesses try and get their clients as cheaply as they possibly can. That’s their mission. They are easily attracted to what looks like the cheapest thing to do. Like moths to a flame – they’re stupid.

Read More »