A Great Recruiting Tool

There’s loads of evidence that investing a little effort in your team will yield positive results, what are some of theTeam Building things that you can do? Well, you can start by actually asking your team what is it that they want and what they would like the clinic to be like in five years’ time.

This in itself will make you stand out and start getting engagement because so few employees are ever asked, but you do have to be seen to follow through. One of the businesses I work with gives everyone their birthday off as an extra day’s holiday – and it’s compulsorily that they do something fun.

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Are You Sure You’re Charging Enough?

Where your pricing sits is an indicator of how good you are, average pricing? You’re are average, well you’re Price Increaseprobably not but that’s what people perception will be, and price perception is key.A recent story showed that the majority of people can’t tell the difference between expensive and cheap bottles of wine.

In an episode of ‘Observatory’ on the hit YouTube channel ‘Vox’, 100 people tasted three bottles of wine priced at $8, $14 and $43 respectively.After a series of questions, tasters rated the least expensive and the most expensive exactly the same. Which begs the question, what’s the point in buying expensive wine when, taste-wise, you’re likely to get a similar experience to cheaper alternatives?

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Do You Know How Your Productivity Is Being Destroying?

Nigel Botterill is a true entrepreneur in every sense of the word, and has built eight separate £million businesses. HeTime Management uses this technique and he’s so protective of his first 90 minutes in the morning that he has a “Do Not Disturb Unless There’s A Fire” sign on his door.

His team know that interrupting Nigel during this time is potentially a disciplinary issue, because those 90 minutes of being able to work on his business each day are so precious, and he knows they’re absolutely critical to his future success. He’s such an advocate of the 90 minute principle that he’s just written a book called Build Your Business in 90 Minutes a Day, and talks about how you step closer to your ultimate goals in that daily time.

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Multi-Tasking is a Lie

A recent article I read said that office workers, because of the array of social media available, including Twitter, Multi-tasking is a lieFacebook, Pinterest, Google Plus, and YouTube – to name just a few – plus texts, phone calls, and people popping in or asking questions, are interrupted once every 11 minutes!

This is shocking enough, but when you consider that getting focused on what you’re doing can take around 25 minutes before you’re ‘in the zone’, many office workers can spend their entire day without ever really being able to focus on anything that they’re doing.

Can you imagine how that can impact on any clinic’s output? While the treatments themselves are uninterrupted, when engaged with all the other important tasks to grow your clinic your productivity is being destroyed.

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Your Business Shouldn’t Run You, Great Example Of How To Get Work Life Balance

What if your business didn’t control your life? Brazilian CEO Ricardo Semler practices a radical form of corporate democracy, rethinking everything within the business to promotes work-life balance — and leads to some deep insight on what work, and life, is really all about, this is well worth watching, what can you do differently?

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What Attitude Are You Adopting In Your Business

During the recession in the 1990s there was an insurance company on the east coast of America and, like most Attitude In Businessbusinesses, they’d been hit hard and were struggling. One day, the owner came into work, looked around the office and noticed, not surprisingly, that the sales people were flat, the atmosphere was glum, and that it just wasn’t a great place to be.

But then he had an epiphany. Even if these were good times, even if there was no recession, they would have practically zero business coming in because of everyone’s attitude. And he went on to think that if his guys were like this, then the competition must be similar, which meant that no-one was out there actually selling to potential clients.

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How Does Your Business Culture Compare To These Guys?

I’ve been talking about the importance of nailing your culture and another brilliant example of how you can steer the culture of a business and benefit from the hugely positive impact on the people in it is Seattle’s Pike Place Fish Market, which is now world-famous.

Read the short book Fish by Stephen C. Lundin, Harry Paul and John Christensen to learn more about how they achieved the culture they did, but it’s a wildly successful, fun, and bustling place, with a joyful atmosphere and fantastic customer service.

The team literally throw fish from one side of the market to the other, and they get crowds of people coming down to see the action and even get involved. However, it wasn’t always that way, it used to be just a job to the employees and not a great one as it was often cold and smelly.

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In Business Everything Matters, Even How You Make The Tea

I recently dropped off a present to the guys at Mooch Creative, after a previous visit gave me déjà vu. The first time IMooch Creative Dan & Mark visited, I was kindly offered a cup of tea – which I gratefully accepted – and I saw one of the team then take themselves off to the kitchen area where they waited for the kettle to boil.

It reminded me of a manufacturing client I had years ago, and showed to be another example of how it’s the little things that can really hurt you (not physically).

If you are facing somebody and they threw an axe at you, you’d instinctively move out of the way sharpish so that the axe didn’t hit you. While thankfully there aren’t too many axes in business, there are lots and lots of opportunities to get paper cuts and this is what can damage your business. Read More »

Fear Of Rejection Holding You Back?

Fear of rejection is a big one in every industry, simply because so many people just hate asking for the sale or the money, actually 80% of sales are lost because no one asked for the sale and this is why thinking about your sales process and having scripts to work with are so important

Jia Jiang has a rather entertaining and insightful opinion on rejection, after he went out of his way to be rejected for 100 days straight, well worth a watch.

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By Alan Adams

How To Set Your Businesses Pricing

If you’re unsure about your pricing, take a look at your much bigger competitors or even those of a similar size. Now,Business Pricing you do have to compare apples with apples, but looking at their delivery, how far away are you from them? Do you really understand your marketplace? And are you constantly attending courses to evolve your knowledge and understanding of your industry best practice? To stay fresh? Do you understand the strategy behind what you’re trying to do? If so, you’ll absolutely wipe the floor with the majority of your competitors.

Also, if your client comes back and says your pricing is a bit on the high side (I’d always say that you should be in the top third price wise), ask them what they think their budget could stretch to. I’d never suggest reducing your price but you could offer to ‘part fund’ the first three months of the treatment to show the value that you bring (remember FS from your V x D + FS > R sales equation). This is also known as their puppy dog sales tactic, so, someone comes into a pet shop because they’ve been dragged in there by the kids and the kids are pestering for a puppy. The pet shop owners says take the puppy for the weekend, the kids

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