The Two Things As A Business Owner You Must Protect or Risk Failing…

It’s incredibly hard being an entrepreneur.

Anyone that pretends it’s easy, and that riches beyond your dreams are there for the taking is a charlatan. Getting even a single additional customer can often be the damned hardest thing.

Which is why you need a fortress. Not one formed from stone with flags on the battlements. No, you need a fortress to protect TWO THINGS:

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Here’s Where Most Businesses Go Wrong

Here’s something to get your brain cells churning. It’s a biggie.

The number 1 mistake that most people know but don’t do.

It’s not about money. People who’ve got money to spend make the exact same mistake. It’s a mental mistake that has to be fixed in the way that you think.

Most businesses try and get their clients as cheaply as they possibly can. That’s their mission. They are easily attracted to what looks like the cheapest thing to do. Like moths to a flame – they’re stupid.

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As a Business Owner Are You Living The Dream?

You see, everyone needs to get away every now and then.  No matter how much you enjoy the things you do on a daily basis, you need to make sure you’re getting enough ‘down time’ too – it is so important for your own wellbeing and also for that of your business.   

I’ve had some of my most successful and inspired ideas while I’ve been away relaxing.

Me and Fliss had a few days away in Ludlow not long ago, the room we booked had a terrace and a hot tub, it was great to just get away and just chill out.

When was the last time you had a change of scenery and took some time out?  When was the last time you really felt as though you were ‘living the dream’?

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The Correct Way To Tie Your Shoelaces And Grow Your Business

Business Success I wanted to share a three-minute video with you today about the correct way to tie your shoelaces.

Now, I can just see the look on your face right now – you’re probably wondering whether I’ve finally gone and lost my marbles but stick with me a second.

It turns out that there’s a ‘weak’ form of the knot we usually tie our laces in and a ‘strong’ one.  You’ll have to watch the video to find out which you produce (!) – but the reason I wanted to share the video with you isn’t because I’ve suddenly developed a fascination with shoes or shoelaces.

It’s the last line the presenter Terry Moore delivers.  He says, ‘Sometimes a small advantage some place in life can yield tremendous results someplace else’.

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What It Takes To Be Successful…

Climb Without The RopeLast night I sat down and watched The Dark Knight Rises, the third and final film in the Batman Trilogy.

Those of you who have seen the film will know that in it there is a dark prison, located way beneath the Earth’s surface and its inmates face the ultimate cruelty: impossible hope.

There’s a tall tower carved out of the rock, rising many storeys to the surface and the blue sky is visible when you stand at the bottom of this tower and look straight up.

Prisoners are free to attempt to climb out and do so from time to time, with a rope tied around their waist to catch them should they fall.

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The Closest You’ll Get to a Silver Bullet in Business

Big changes in business happen through careful thinking.Silver bullet for business

Big change comes from knowing what you want to achieve and why and how you want it to happen; making conscious decisions and then driving through the implementation.

Big change doesn’t happen through procrastination or New Year’s resolutions.

Right across the country ‘normal’ people began this year with the intention of sticking to a resolution or two. Most would have been broken by February. That’s because too many resolutions are based on what people think they should be doing rather than what they actually want to be doing. Sure, they’re well-intentioned but the result is they’re not 100% committed; not thought through and they fall at the first hurdle.

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The Importance of Responding to Changing Markets

Let’s be honest. Sometimes as business owners we can get a bit comfortable with the current status quo and not responding to changing marketsreally pay attention to changing trends, new technology, updated legislation and a whole host of other things that are potential opportunities or challenges.

Take Webber Carburettors as an example. In my late teens I owned a Mark 1 Escort (I loved that car!) and the company was extremely well-known, and were *the* leading performance carburettor manufacturers.

So, of course, practically every young male including me wanted one of its kits on their car. However, following a hugely successful period for the business, the market began evolving. Technology and stricter emission requirements meant carburettors were unable to compete, and were replaced by fuel injectors.

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How You Deal With Bad Luck Will determine Your Success

I was listening to somebody complaining about their bad luck yesterday. If I’m honest, they had had a tough time, Welsh Guards Ken Adamsbut – like most things – their perception of it all made it ten times worse.

They could have chosen to see their challenge as an opportunity but instead it reinforced their view that the world was a tough place, which got me thinking about how some people really roll with the punches while others get KOd first time.

Often it’s the challenges we face which turn out to be the very best things to happen to us – personally as well as professionally. Divorced? It leaves you open to meet someone more perfect for you. Bankrupt? Tough lesson, but you get to start over with a hell of a lot more wisdom. Redundancy? Take the cash, and the time, to reinvent your career… You get the picture.

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Are You Sure You’re Charging Enough?

Where your pricing sits is an indicator of how good you are, average pricing? You’re are average, well you’re Price Increaseprobably not but that’s what people perception will be, and price perception is key.A recent story showed that the majority of people can’t tell the difference between expensive and cheap bottles of wine.

In an episode of ‘Observatory’ on the hit YouTube channel ‘Vox’, 100 people tasted three bottles of wine priced at $8, $14 and $43 respectively.After a series of questions, tasters rated the least expensive and the most expensive exactly the same. Which begs the question, what’s the point in buying expensive wine when, taste-wise, you’re likely to get a similar experience to cheaper alternatives?

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Why Organic Growth Can Be Dangerous

Bombshell Alert Ever heard the saying ‘nothing worth doing is ever easy’? Bombshell alert – if building a business was easy, everyone would do it. It takes a certain amount of courage to become financially responsible for yourself, and it takes even more courage to be disciplined enough to do the things that others aren’t willing to do now, to secure your financial future.

And if you’re employing staff, you’re financially responsible for them too. Their mortgages rely on your business and your decisions. If you haven’t already been through tough times, you’ll probably be in for some, whether its challenges with cash flow, waiting on decisions from others as to whether you get that dream client, or just plain and simply being let down by people.

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