Government Support For Businesses During The Current Coronavirus Situation

Here are some of the support that has been put in place to help businesses through Corona virus.

Business interruption loan scheme delivered by the British Business Bank, so any businesses with less than a turnover of 41 Million can apply for a loan of up to £1.2 Million, the government will cover up to 80% of any losses and there are no fees and that’s going to unlock around a billion pounds to protect smaller businesses.

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Be Different with Your Business

black-swan

Marketing is often misunderstood, with many thinking it’s the leaflets, advertising and promotion that you do for your business. But it isn’t. Marketing is everything you do, from the product you decide to sell – whether it’s a premier product or cheap as chips product – to the way you invoice, and the very culture of your business. Because it’s all of that which affects how you act, and so how you’re perceived by your potential customers.

And I saw a brilliant example of a company that absolutely nailed this when I went down to visit Innocent’s Head Office in London this week – what a great place! If you’ve never looked at how they market themselves, do take the time. I chatted with Richard Reed, one of the co-founders, who’s a warm, fun guy, and the sense that *everything* the company does is done well permeates the walls.

Innocent actually started by going to a music festival where they took two bins, one with yes on it the other with no, and asked the question to everyone who bought their drinks, should we quit our jobs and set up in business making these full time? Read More »

Do You Know Where Your Business Sits?

graph

So, within your marketplace what is your product or service offering, who is your target market, what turnover do you need to generate to get you the profit and lifestyle you want, and what are the time scales for you building this?

You have to completely understand the marketplace you’re in, so consider what your key features are and how you compare to your competitors in terms of market share, quality and price. What are the main differences between you and your competitors? This will all give you a feel of how best to understand your position within the marketplace. As an example, I’ve included a graph of car manufacturers (this above is in no way is gospal but gives you an idea) … Read More »

Have You Created a Battle Plan for Your Business?

Creating a plan for battle is essential. No army would ever engage in a battle without knowing as much as they possibly could about their supply lines, the terrain, and the opposing forces they faced.

Once they’d gathered, or even guessed at the information that they didn’t have, they could draw up a plan for battle and how they were going to win.

The plan would take into account their own strengths, weaknesses, opportunities, and threats, and only then would they be ready. Of course plans rarely survive intact after the first contact with the enemy.

In preparing for battle I have always found that plans are useless, but planning is indispensable.

Dwight D. Eisenhower

A plan is also essential for your business as it’ll give you direction and a strategy to work to. Read More »

How Short Term Thinking Can Cost You a Lot of Money in the Long Term

Now, expectations these days of customer service are really high.

So, when it isn’t delivered, it just seems even more shocking.

My partner had a brand-new Mercedes Benz GLC delivered not long ago, after the delivery guy had gone, she noticed that the rear badge on the tailgate didn’t fit properly.

I saw it the next day, and I thought it was odd, mentioned it to her and she said that she’d seen it the day before.

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How To Get The X Factor In Your Business

Setting out what makes you truly different is probably a task you’ve thought about doing, but still not got around to doing because there always seems to be other urgent and more important things to do, or simply because life just gets in the way.

Yet for most businesses that go to the trouble, it’s a real eye opener and ultimately, it’s the difference that makes the difference.

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How To Work Out Who Your Ideal Client Is…

What did you do to work out exactly who your ideal client is and what their drivers are?

A great way of defining your client is here at www.Strategyzer.com using their Value Proposition Canvas, you can sign up and they explain exactly how to use this.

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That Voice In Your Head

They get in the way of everyone. 

That’s the voice in our head that fills our brains with roadblocks and obstacles that prevent us from getting to that all-important clarity and focus. 

Business, is 95% mental and the reality is that whatever the voice in your head is talking to you about today is having an impact on you and your business. 

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What We can Learn From Lobsters

We can learn from the behaviour of a lobster. I’m serious – bear with me.

You may already know that the most common way of cooking a lobster is by placing it live into boiling water.

So, when you’re in a restaurant and you’ve chosen the lobster you’d like to eat, the chef will dunk the living lobster into a pan of boiling water in order to kill it and cook it. Sounds pretty grim so far doesn’t it!

Now, because the water’s very hot the lobster tries to escape from the boiling pan by clawing its way up the sides. So, the chef puts a lid on it to make sure it can’t get away. All makes sense.

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What’s Slowing YOUR Progress…

You’re procrastinating. 

Right now, probably.  

Me too. I started the day with a worthy goal. A proper plan. I was going to spend the whole day working ON my business. No distractions. Diary clear. Staff briefed.  

But there’s a problem. A big problem.  

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